Aaron Malins Takes Helm as GC Business Finance's New Director of Business Finance
GC Business Finance (GCBF) has named Aaron Malins as its new director of business finance. The appointment brings over 20 years of experience in lending, advisory, and ethical finance to the organisation. Malins will now lead efforts to expand GCBF’s support for small and medium-sized enterprises (SMEs) across the UK. Malins joins GCBF after serving as chief financial officer at DSG and managing director of its lending arm, Unity Auto Finance. His career has focused on helping businesses secure debt, seed, and growth funding, with a particular emphasis on ethical lending and improving access for diverse founders.
In his new role, Malins will shape GCBF’s strategic direction and enhance its services. He aims to simplify the funding process for founders while exploring how technology and data can boost the organisation’s impact. His priorities include strengthening customer experience and reaching more businesses in need of support. GCBF already manages several high-profile SME funds, including the British Business Bank’s Start Up Loans programme and the Northern Powerhouse Investment Fund II. The organisation has built a reputation for assisting businesses that struggle to access mainstream financing. Donna Edwards, managing director of business support and finance at The Growth Company, welcomed the appointment, stating that Malins’ expertise will help GCBF expand its reach and improve service delivery.
Malins’ arrival signals a push to grow GCBF’s influence in the SME funding sector. His focus on ethical lending and streamlined processes aligns with the organisation’s mission to support underserved businesses. The appointment is expected to strengthen GCBF’s ability to assist more founders across the UK.
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