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Samberi celebrates 21 years with massive discounts and expansion plans

Win a free grocery cart or get 21% cashback this May. How Samberi's loyalty rewards and bold expansion are reshaping retail in Russia's Far East.

The image shows a store with a sign that reads "Luck and Love 2021" surrounded by flowers,...
The image shows a store with a sign that reads "Luck and Love 2021" surrounded by flowers, balloons, and other decorative items. In the background, there are stores, lights, and a wall, creating a festive atmosphere for the SM Valentine's Day celebration.

Samberi celebrates 21 years with massive discounts and expansion plans

Samberi, one of the Far East’s largest retail chains, is marking its 21st anniversary with special promotions and expansion plans. The company, which operates 405 stores across four regions, is rewarding customers with prizes and discounts throughout May.

The celebrations include a unique prize draw where shoppers can win a fully stocked grocery cart. Participants have the chance to assemble their dream shopping list and pay just 1 ruble for all items. Additionally, customers can receive 21% cashback on their entire purchase during the anniversary month.

Samberi currently runs a food production plant in Khabarovsk, producing 32 tons of ready-made meals and semi-finished products daily. By 2027, the company plans to open a new 4,500-square-meter manufacturing facility in Primorsky Krai. The chain is known for its wide selection of fresh, high-quality, and unique products at competitive prices. It also offers a loyalty program called Klubberi, providing regular promotions, discounts, and delivery services. Samberi is part of the Magnit group, which holds a 33% stake in the business.

The anniversary promotions run throughout May, giving customers multiple ways to save. With ongoing expansion and a strong regional presence, Samberi continues to grow as a key retailer in the Far East.

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