Russian Company Pays Employees $11,000 Per Third Child to Boost Birth Rates
Delo Group has launched a series of financial incentives to encourage employees to grow their families. The company now offers a one-time payment of 1 million rubles for the birth of a third or subsequent child. This move has already inspired dozens of other employers to follow suit with similar support schemes.
Valentina Matviyenko, a senior official, publicly thanked Delo Group and its chairman, Sergei Shishkarev, for their commitment to social responsibility and employee welfare. The company’s demographic program has made a noticeable impact since its introduction. Over the past four years, more than 900 children have been born to Delo Group employees. The total number of children across their workforce now exceeds 7,000.
A key change has been the rise in second and third births among staff. Many employees who previously had no children have also decided to start families. To further support larger households, Delo Group will begin providing a family car to employees upon the birth of a fourth child, starting in 2026.
The initiative builds on existing government family support policies. By adding corporate incentives, the company aims to help reverse Russia’s declining birth rates. Since Delo Group’s program launched, dozens to hundreds of other businesses have adopted comparable measures for their own employees.
Matviyenko highlighted the broader significance of these efforts. She noted that private sector involvement in demographic programs could play a crucial role in stabilising population trends. Delo Group’s financial incentives have led to a measurable increase in births among its workforce. With over 900 children born in four years and a growing number of second and third births, the program demonstrates how corporate policies can influence family planning. The introduction of a family car incentive in 2026 will add further support for larger families. Other employers have taken note, with many now implementing their own versions of the scheme.
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