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How a Russian fishing giant honors war veterans with heartfelt traditions

A vacuum cleaner and a shaver may seem simple, but for these veterans, they're symbols of gratitude. Discover the emotional tradition binding a company to its heroes.

The image shows a memorial stone with the words "In honor and memory of all veterans of all wars...
The image shows a memorial stone with the words "In honor and memory of all veterans of all wars who served in the armed forces of the United States of America" inscribed on it, surrounded by plants with flowers, grass, a group of trees, and a cloudy sky.

How a Russian fishing giant honors war veterans with heartfelt traditions

Every year, the Russian Fishery Company (RFC) visits veterans and children of war to mark Victory Day. These meetings have become a cherished tradition, reflecting the company’s commitment to honouring those who lived through the war years. Employees bring gifts, share conversations, and express gratitude to those who served.

Among the veterans is 82-year-old Alexander Petrov, a long-time figure in the maritime industry. His life has seen hardship, triumph, and family milestones—experiences that shaped an entire generation. The RFC recognises him as an honorary veteran, and during the latest visit, employees presented him with a vacuum cleaner as a token of appreciation.

Gennady Alexeyevich Stepanov, another veteran, took special care to prepare for the RFC’s arrival. He wore his dress jacket, decorated with medals and badges, to greet his guests. Though his wartime memories have faded over the decades, certain moments still return unexpectedly. Stepanov fought in the liberation of the Kuril Islands and suffered severe injuries in battle. The company gifted him a wireless shaver during their visit. The veterans welcome their visitors with warmth, inviting them to sit together and share stories. These gatherings allow younger generations to hear firsthand accounts of resilience, wisdom, and the enduring spirit of those who lived through the war. For the RFC, these visits are more than a tradition—they are a core part of the company’s values. Supporting veterans and preserving their legacy remains a priority in its corporate culture.

The RFC’s annual visits ensure that veterans like Petrov and Stepanov feel remembered and valued. Through gifts, conversations, and shared respect, the company strengthens its bond with those who contributed to history. These meetings also keep alive the stories of a generation that shaped the past.

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