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Gen Z Women Lead the Charge in Homebuying Despite Lower Incomes

They're younger, earn less, yet buy more homes. Meet the Gen Z women rewriting the rules of homeownership—one affordable house at a time. From Tennessee to New York, their stories reveal grit, strategy, and a surprising market shift.

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The image shows a row of colorful houses on the corner of a street, with cars parked on the side of...
The image shows a row of colorful houses on the corner of a street, with cars parked on the side of the road. There are trees, poles, boards, and a fence lining the street, and the sky is filled with clouds in the background. This image is representative of the new housing market in Baltimore, Maryland, which is expected to reach $1.5 million.

Gen Z Women Lead the Charge in Homebuying Despite Lower Incomes

Young adults in Generation Z are entering the housing market in growing numbers, despite financial challenges. A new report shows they made up 4% of all homebuyers between July 2024 and June 2025. Their median income of $76,000 was the lowest among any generation purchasing homes during that time.

Among these buyers, single women led the way, accounting for 35% of Gen Z purchases—nearly double the share of single men in the same age group. Two young women exemplify this trend. Mariah Berry bought a two-bedroom, one-bathroom house in Charleston, Tennessee, at just 23 years old. The property cost $218,000, well below the national median home price of $417,700 in 2025.

Bri LaFluer, 24, also secured her first home in 2023 after years of saving. Her 1900-built house in Baldwinsville, New York, came with a $175,000 price tag. Both purchases reflect a broader pattern: Gen Z women are buying homes at higher rates than their male peers.

Across all generations, single women made up 25% of buyers during the survey period. But within Gen Z, their share was even larger—35%, compared to just 18% for single men. Nationally, single men accounted for 11% of purchases, showing a clear gender gap in homeownership trends.

The median U.S. home price rose slightly by 0.9% from the previous year. Yet Gen Z buyers, earning less on average, still found ways to enter the market, often by targeting more affordable properties or saving aggressively. The data highlights a shift in homebuying patterns, with Gen Z women leading the charge despite lower incomes. Their growing presence in the market suggests changing priorities and financial strategies among younger buyers. As prices continue to climb, their ability to secure homes may influence broader housing trends in the years ahead.

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