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Russians now spend more on services than goods—here's why

From barber shops to rent, Russians are reallocating their budgets. The decline in clothing purchases reveals deeper changes in consumer priorities.

The image shows two women in traditional Russian clothing from 1792, standing side by side. The...
The image shows two women in traditional Russian clothing from 1792, standing side by side. The paper they are standing on has text written on it, likely describing the clothing of the women.

Over the Past Decade, Spending on Services Has Risen While Expenditure on Clothing and Footwear Has Fallen

Russians now spend more on services than goods—here's why

Russia's Federal State Statistics Service (Rosstat) has recorded a shift in the structure of household spending over the past ten years. According to agency data analyzed by RBC, Russians are now allocating more of their budgets to services and less to non-food goods. Compared to 2017, the share of services in the consumer basket has increased by nearly two percentage points.

The Most Notable Increases in Spending Over the Decade Were for the Following Services:

  • Hairdressing and barber services – up by 1.15 percentage points (p.p.);
  • Fresh fruits and vegetables – up by 0.88 p.p.;
  • Vehicle repair and maintenance – up by 0.6 p.p.;
  • Housing and utility services, including apartment rentals – up by 0.38 p.p.

Meanwhile, the share of spending on clothing and footwear has declined.

Experts offer differing interpretations: some argue that these changes primarily reflect price dynamics, while others see them as structural shifts in Russian consumption patterns. A more detailed analysis of these trends, including commentary from Rosstat and economists, is available in RBC's subscriber-only report.

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