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Freshpet faces legal and advertising challenges over pet food claims

A double blow for Freshpet: regulators question its 'human-grade' claims, and lawyers dig into shareholder transparency. Will trust in the brand survive?

,   and  Administrator
1 min read
The image shows a poster with a picture of a dog and text that reads "Spratts Patent Dog Cakes -...
The image shows a poster with a picture of a dog and text that reads "Spratts Patent Dog Cakes - The Diet of All Lucky Dogs". The dog is depicted in a realistic style, with its fur and features clearly visible. The text is written in a bold font, emphasizing the importance of the product.

Freshpet Inc. is facing scrutiny over possible securities law violations. The investigation centres on whether the company and its executives gave investors accurate and complete information. Meanwhile, a separate advertising review has led to changes in how the pet food brand markets its products. On March 16, 2026, the National Advertising Division (NAD) of BBB National Programs examined Freshpet’s marketing claims. The review found that some of the company’s statements about its dog food were supported by evidence. However, the NAD recommended that Freshpet stop describing its products as 'human grade'. The company quickly announced it would follow the recommendation.

Separately, law firm Lowey Dannenberg P.C. has launched an investigation into Freshpet. The probe focuses on whether the firm and its leadership provided full and truthful disclosures to shareholders.

Freshpet will adjust its advertising to comply with the NAD’s findings. The ongoing securities investigation will determine whether further action is needed. The outcomes of both matters could impact how the company operates moving forward.

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