Workshops: Boost Sales by Leveraging Digital Channels and Targeted Communication

Most workshops rely on phone calls for initial contact. To boost sales and improve customer satisfaction, they should embrace digital channels and targeted communication.

, and Administrator

2025 October 8 . 1:26 PM

1 min read

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,... — This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

Workshops: Boost Sales by Leveraging Digital Channels and Targeted Communication

Workshops, both brand-specific and independent, predominantly receive initial customer contact via telephone, with 66% and 63% of interactions occurring this way respectively. However, there's a significant opportunity to strengthen customer relationships and boost sales by promoting additional services.

Currently, independent workshops could serve 70% of customers within a week, while brand-specific workshops could serve 60%. Despite this, high workshop utilization in 2024, with an average wait time of 9.3 days, indicates structural problems such as staff shortages. Every third customer of a brand workshop had to wait two weeks or longer due to skills shortages, seasonal peaks, or parts shortages.

To address these issues, targeted customer communication and digital channels are crucial. Customers of independent workshops often visit in person, while brand-specific customers prefer email or online channels. By better utilizing these channels, workshops can better exploit their service potential and improve customer satisfaction.

In conclusion, while workshops predominantly use telephone for initial contact, there's untapped potential in promoting additional services to enhance customer relationships and sales. High workshop utilization and long wait times in 2024 highlight the need for improved digital offerings and targeted customer communication to better serve customers and increase efficiency.