Wayfair and Affirm bring flexible payments to UK and Canada after US success
Wayfair and Affirm have expanded their long-standing partnership to the UK and Canada. The move follows a recent integration of Affirm's payment options into Wayfair's US checkouts. Shoppers in these new markets can now split payments for home purchases with clear, upfront terms.
The two companies have worked together for nearly a decade. Their latest US collaboration, launched in October 2023, embedded Affirm's payment plans into Wayfair's online and in-store checkouts. Now, customers in the UK and Canada will access the same service.
Affirm provides real-time approval decisions and fee-free payment plans. Unlike some financing options, it does not charge compounding interest or hidden fees. Shoppers only pay what they agree to upfront, with no late penalties.
Wayfair's Curtis Crawford highlighted the value of flexible, transparent payment solutions for customers. Affirm's Wayne Pommen echoed this, stressing the importance of worry-free shopping for home goods. The expansion aims to give more buyers the ability to invest in their homes without unexpected costs.
The partnership now covers three major markets. UK and Canadian shoppers gain access to Affirm's straightforward payment plans when buying from Wayfair. The companies plan to maintain the same transparent terms seen in their US offering.
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