Walmart Partners with Johnny's Chop Shop to Attract Younger Shoppers
Walmart is expanding its appeal beyond convenience and price with a new partnership. The retail giant will sell seven of Johnny Depp's Chop Shop's best-selling products in its stores, tapping into the growing men's grooming industry.
Johnny Depp's Chop Shop, known for its paraben-free hair care products like hair clays, dry shampoo, and hairspray, targets men aged 16 to 30. The brand's focus on good design and quality aligns with Walmart's efforts to attract a younger, more urban customer base, similar to the appeal of Dollar Shave Club and Harry's.
The partnership comes as Walmart's Jet.com marketplace has repositioned itself to host cool digital brands. Johnny Depp's Chop Shop, launched in 2015, is set to expand to 3,500 Walmart stores across the U.S. Additionally, the brand is opening a flagship barbershop in Brooklyn's Williamsburg neighborhood, further cementing its presence in the urban market.
Walmart's partnership with Johnny Depp's Chop Shop brings a popular men's grooming brand to its stores, appealing to a younger demographic. The expansion of Johnny Depp's Chop Shop, along with its new barbershop, signals a growing presence in the urban market, further diversifying Walmart's offerings.
