Viva.com and BlueStar Partner to Revolutionize European Business Commerce
Viva.com and BlueStar have joined forces in a new strategic partnership. The collaboration aims to transform commerce solutions for businesses across Europe. Both companies will showcase their integrated offering at EuroShop 2026 in Dusseldorf next February.
The partnership brings together Viva.com's payments and embedded finance platform with BlueStar's hardware and distribution network. This creates a complete commerce solution, covering everything from device setup to banking services.
Merchants and independent software vendors will benefit from faster implementation and quicker market entry. The combined system is designed to simplify processes and scale easily for businesses of all sizes.
Michele Petrelli, Head of Strategic ISV & Hardware Partners at Viva.com, highlighted the growing demand for unified platforms. Maurice van Rijn, VP of Business Development at BlueStar EMEA, described the move as a way to deliver fully integrated, value-added solutions.
At EuroShop 2026 (February 22-26), visitors will see live demonstrations of the system in action. The event will feature real-world examples across different merchant sectors and hardware setups.
The partnership between Viva.com and BlueStar offers a streamlined commerce stack for European businesses. The solution will be on display at EuroShop 2026, where attendees can explore its practical applications. The collaboration targets faster deployment and greater efficiency for merchants and software providers.
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