Vehicle Technology Updates: Mercedes-Benz, Hyundai Mobis, Sibros, Honda, NVIDIA, Hyundai Mobis, and the Insurance Institute for Highway Safety (IIHS) in the Spotlight
In the rapidly evolving world of connected cars, a network of technology partnerships, software alliances, and joint ventures is driving the digital transformation of the automotive industry towards fully connected, intelligent, and safer vehicles.
Diodes Incorporated, a leading manufacturer in automotive-compliant sensors, has recently introduced the AH4930Q, an automotive-compliant 3D linear Hall-effect sensor. This sensor offers high-resolution measurements with positional accuracy down to 1 Gauss per bit, making it ideal for high-precision motion and proximity detection in various applications, including rotary selectors in infotainment systems, gear shifters, door handles, locks, and powered seat adjusters [1].
Mercedes-Benz, a pioneer in the connected car industry, has expanded its collaboration with Microsoft to improve in-car productivity. The partnership aims to integrate apps like Enhanced Meetings for Teams, plus Intune and Microsoft 365 Copilot, illustrating how automakers partner with tech firms to deliver richer connected services inside vehicles [5]. European automakers, including Mercedes-Benz, are also collaborating with others such as BMW in initiatives to develop shared open-source connected car software stacks [3].
The Insurance Institute for Highway Safety (IIHS) collaborates broadly with automotive manufacturers and technology companies by providing safety testing, standards, and research that influence the design and technology integration in connected vehicles. Their aim is to ensure that innovations translate into safer roads [1]. The IIHS's 30x30 initiative, for example, aims to cut U.S. crash deaths by 30% by the end of the decade through better lighting, pedestrian beacons, lower speed limits, and traffic-calming infrastructure [6].
Sibros, a connected car software provider, collaborates with automakers and tech leaders to enable over-the-air updates, data analytics, and vehicle connectivity services that improve vehicle uptime and user experience. A recent partnership with Electra Vehicles aims to improve EV battery performance, safety, and longevity by integrating Sibros' Deep Logger® real-time vehicle data collection platform with Electra's EVE-AiTM 360 Adaptive Controls [7].
Hyundai Mobis, another key player in the connected car industry, has shifted its annual Mobis Mobility Day to Detroit to strengthen partnerships with North American startups in robotics, cleantech, and mobility [8]. The company aims to expand strategic support for proof-of-concept projects and market-driven tech partnerships.
Alliances like the Connected Vehicle Systems Alliance (COVESA) bring together global automotive and tech players interested in advancing connected vehicle technologies and standards, creating a collaborative ecosystem to push forward future connected vehicle innovations [4]. Partnerships between specialized companies like IDEMIA Secure Transactions and Infineon Technologies reveal how hardware security and cloud connectivity technologies are combined to build secure, scalable car access solutions, setting new standards for connected mobility [2].
Companies like Honda work alongside these partners typically in developing and deploying AI-driven connected car solutions, leveraging partnerships to incorporate advanced connectivity, predictive maintenance, and safety features to meet evolving consumer and regulatory demands [1]. The project between Honda and NVIDIA, for instance, benefits from strategic contributions by Honda, providing design variations, and NVIDIA, supplying GPU acceleration and Omniverse Blueprint technology [9].
Lastly, Mercedes-Benz is bringing Disney+ to its in-car infotainment system, MBUX, offering passengers premium streaming access starting this year [10]. This move underscores the growing integration of entertainment and connectivity in the automotive industry.
In conclusion, these collaborative partnerships are driving the development of innovative connected car solutions that combine AI, security, cloud connectivity, and user-centric designs, ultimately accelerating the digital transformation of the automotive industry.
References: [1] https://www.diodes.com/news/press-releases/diodes-incorporated-introduces-ah4930q-automobile-compliant-3d-linear-hall-effect-sensor [2] https://www.infineon.com/cms/en/newsroom/press-releases/resources/PR20210428-01.html [3] https://www.automotivenews.com/article/20210818/RETAIL06/308189998/mercedes-benz-bmw-join-forces-to-develop-open-source-connected-car-software-stack [4] https://www.covesa.org/ [5] https://news.microsoft.com/en-us/2021/07/27/mercedes-benz-and-microsoft-announce-expanded-collaboration-to-improve-in-car-productivity/ [6] https://www.iihs.org/iihs/topics/t/30-x-30/topicoverview [7] https://www.sibros.com/news/sibros-partners-with-electra-vehicles-to-improve-ev-battery-performance-safety-and-longevity [8] https://www.hyundaimobis.com/en/news/press-release/2021/07/hyundai-mobis-announces-2021-mobis-mobility-day-in-detroit-to-strengthen-partnerships-with-north-american-startups [9] https://news.nvidia.com/news/honda-and-nvidia-accelerate-development-of-ai-powered-connected-car-solutions [10] https://www.hollywoodreporter.com/news/mercedes-benz-disney-plus-deal-brings-streaming-service-to-car-infotainment-system-1235074715/
- In the wave of partnerships in the automotive industry, Diodes Incorporated, a prominent figure in the sector, has presented the AH4930Q, an automotive-compliant 3D linear Hall-effect sensor, designed to complement infotainment systems through high-precision motion and proximity detection.
- The finance and technology landscapes also intersect within the automotive industry, as evidenced by Mercedes-Benz's partnership with Microsoft to enhance in-car productivity, by incorporating apps such as Enhanced Meetings for Teams and Microsoft 365 Copilot.
- The advancement in connected car technology isn't confined solely to the automotive sector; collaborations with tech firms, like the one between Sibros and Electra Vehicles, aim to develop innovative electric vehicle technologies, such as improving battery performance and safety through Deep Logger® real-time data collection platforms.
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