Valerie Davis navigated Stagwell's Assembly towards consolidation, propelling its expansion.
The Recent Evolution and Growth Strategy of Assembly - A Stagwell Media Agency
After four years of consolidation, Stagwell's media offering experienced a significant transformation, with Assembly being the lone standalone media agency brand left in the group. In 2021, Valerie Davis, a former boomerang employee from IPG Mediabrands, took the reins as North America chief executive at Assembly. Fresh from a merger with its sister agency, ForwardPMX, Assembly was ready to reshape its culture and grow.
Under Davis' leadership, Assembly has been on an growth trajectory, winning several large accounts like Carter's, T. Rowe Price, Vera Bradley, and recently, Brooks Running. "We're born out of a lot of acquisitions, of smaller agencies coming together," Davis explains to ADWEEK.
Embracing Change for Growth
Teams at Assembly are now structured based on client geography and industry, breaking down silos and boosting collaboration. Key leaders have also been elevated, demonstrating a strategic move to leverage their expertise for growth. Additionally, Assembly is venturing into global partnerships to amplify its impact and showcase its commitment to environmental causes through digital marketing.
AI integration might also be on the table for Assembly, as it is with many other agencies, to streamline workflows and operations.
Significant Wins and Partnerships
Assembly has been named the Global Media Agency of Record for Hyatt, where they are leading full-funnel media strategy, planning, and buying. However, the specifics about Assembly's victory over Brooks Running are not readily available. Nonetheless, these wins and strategic moves are testament to Assembly's ambition to continue growing and making a mark in the media industry.
The strategic leadership of Valerie Davis at Assembly is driving the agency's growth, with recent wins such as Brooks Running adding to their portfolio. To further boost growth, Assembly is pursuing global partnerships and exploring AI integration to streamline operations. These endeavors underscore Assembly's commitment to expanding its footprint and influence in the media industry.
