Utilize Pre-existing Content for Amplifying Your Follower Base and Elevating Your Brand on Twitter
In the digital age, where negativity often reigns supreme, positivism can be a powerful tool for attracting followers and building a strong brand. This approach is highlighted in "Tweet Naked," a book penned by online marketing expert and social media agency CEO, Scott Levy. The book offers valuable insights for entrepreneurs seeking to craft an effective social media strategy.
One of the key strategies outlined in "Tweet Naked" is the art of retweeting. Instead of simply reposting content, Levy advocates for adding value by providing commentary or context. This customization not only enhances brand voice but also increases visibility.
Moreover, it's essential to retweet relevant content that aligns with your brand’s mission, values, or interests. This practice attracts like-minded followers and contributes to a coherent brand image.
Engaging with influencers and the community is another effective tactic. Retweeting content from industry leaders or active community members can help expand your brand’s reach, capitalising on their follower bases.
Authenticity and transparency are cornerstones of Levy’s social media philosophy. Retweeting should reflect genuine interest or endorsement, rather than mechanical reposting. This approach fosters trust and engagement among followers.
By implementing these strategic retweeting practices, brands can foster conversations and connections relevant to their audience, ultimately boosting their visibility. While this article does not delve into the specific tactics from "Tweet Naked," it is consistent with Levy’s known expertise in "naked," or transparent and sincere, Twitter engagement.
For a more detailed exploration of Levy’s strategies, consulting the book directly or summaries by authoritative sources is recommended. Additionally, a 50/50 split of tweets between business and non-business content is recommended, although this may vary depending on the industry and audience.
Humour, when used appropriately, can be an effective way to engage followers and build a brand. Offbeat news and trivia from within an industry can also be unique enough to retweet. Industry-related trade magazines, blogs, and newsletters can be a great source of information for retweetable content.
Knowing what's "trending" in an industry can put you at a significant advantage and help you gain followers. Determining the balance of tweets about business and other interesting items that might draw a reaction from followers or friends is crucial. Quotes, trivia, jokes, and company activities are examples of non-business content that can lead to brand building.
Among the most significant sources of retweetable material are industry experts, journalists, people at tech companies, and influencers in the field. A good example of retweeting is from Kevin Greene, who retweeted a quote from Brent Hunter and included both their names in the tweet.
Inspirational and motivational material can inspire people and touch their hearts, making them more likely to share it with their friends. Retweeting such content can help build a following and grow a brand by sharing content from other sources that your followers might find interesting.
