US Midsize Advertising Agencies Eligible for Adweek's 2022 Award
In a departure from past practices, Adweek has disclosed the shortlisted agencies contending for each category in its Agency of the Year program. This year, the categories have been augmented to include Midsize U.S., Small U.S., and Multicultural, joining the existing roster of U.S., Global, International, and Breakthrough.
The eligibility criteria for the Midsize category encompassed U.S.-based agencies with a workforce ranging from 101 to 250 employees.
The Selection Process
Adweek invited any agency to participate (without incurring an entry fee) by submitting details about their past year's performance and their most outstanding work. A team of Adweek editors and reporters then scrutinized the entries, compiled shortlists based on the agencies with the greatest potential to shine in the final round.
While the specific agencies shortlisted for the Multicultural Agency of the Year category in 2021 could not be confirmed with the provided search results, it is generally known that these agencies are usually prominent multicultural marketing firms recognized for their innovative strategies and impact in diverse market segments. For an exhaustive list, it is recommended to consult Adweek's official announcements or archives from 2021.
In the Selection Process, agencies vying for the Midsize U.S. Agency of the Year title were required to demonstrate their financial prowess and creative skills, given the nature of the finance and business involved in managing workforces of 101 to 250 employees. Successful agencies in this category are expected to showcase how they have used their unique lifestyle approaches to create impressive marketing campaigns that resonate with their target audience.
