Unveiling of LX Studio, our fresh, innovation-centric offshoot, under our brand name
Norton Rose Fulbright, a global law firm, has announced the launch of LX Studio, an innovation-focused US subsidiary aimed at modernizing and enhancing legal practices.
Jeff Cody, the US Managing Partner of Norton Rose Fulbright, stated that LX Studio's primary focus is to provide innovative solutions for clients. Christy Bentz, the Chief Client Value & Innovation Officer, reiterated this intent, emphasizing the importance of meeting clients where they are.
LX Studio is part of Norton Rose Fulbright's global innovation and service delivery program, NRF Transform. Gina Shishima, the Chief Strategy and Operations Partner, stated that LX Studio allows the firm to capitalize on their tremendous resources and innovative focus.
The new subsidiary will serve as a hub for legal tech and innovation initiatives within the law firm. LX Studio will develop products and services for Norton Rose Fulbright's lawyers and clients, including legal operations solutions for corporate legal departments.
Christy Bentz highlighted that legal service delivery expectations continue to evolve, and LX Studio further positions the firm to build, co-develop, and partner with clients on personalized service solutions. Gina Shishima added that LX Studio will bring new opportunities for the firm to offer new and different services to support clients.
LX Studio aims to help clients put new technology to use quickly, effectively, and comprehensively. It may partner with or invest in novel technologies and alternative legal services offerings. The subsidiary will also collaborate with legal technology companies and alternative legal services providers.
According to Jeff Cody, clients want not only Norton Rose Fulbright's legal advice but also their problem-solving capabilities. Christy Bentz further emphasized this point, stating that LX Studio provides a platform for more intentional collaboration with clients on the 'how' of legal service delivery.
While specific innovation products or software are not yet fully detailed, LX Studio is positioned as a legal innovation arm aimed at providing cutting-edge solutions within the law firm’s broader offerings.
However, it's worth noting that a recent $15M fraud lawsuit involving a now-defunct partnership managed by LX Studio might affect its current offerings and partnerships.
In conclusion, LX Studio offers innovation-focused services aimed at enhancing legal processes and technology application within the global law firm, primarily focusing on accelerating legal innovation rather than traditional legal practice alone.
- The technology-focused platform, LX Studio, will develop products and services for Norton Rose Fulbright's lawyers and clients, particularly legal operations solutions for the finance and business sectors.
- LX Studio, as part of the firm's emphasis on innovation, may partner with or invest in novel technologies and alternative legal services offerings in various industries, including technology.
