U.S. Burger King Brands Shifts Creativity and Advertising Responsibilities for Examination
In an effort to improve sales, fast-food giant Burger King is revising its marketing strategy for the U.S. market. This move comes in response to a decline in sales, a trend that has been persisting for some time.
The company's global Agency of Record (AOR), David, has been Burger King's creative partner since 2014. However, recent changes in Burger King's marketing team, which have seen a mass exodus of leadership, suggest that the company may be conducting a routine agency review. This is a common practice among large brands, allowing them to assess performance and potentially bring in new creative or media partners.
Restaurant Brands International, Burger King's parent company, has also announced that it is putting the media accounts for all three of its brands—Burger King, Tim Hortons, and Popeyes—up for review.
Horizon Media, which has been Burger King's media AOR since late 2013, has been a significant player in the company's marketing efforts. However, with sales in the U.S. currently struggling, Burger King has chosen to implement a new marketing approach.
The new strategy is aimed at addressing the sagging sales and is designed to boost revenue that has been declining. The details of this new approach are yet to be disclosed, but it is expected to be a significant shift in Burger King's marketing tactics.
This strategic shift in marketing is not surprising given the poor sales performance in the U.S. market. Burger King has been facing stiff competition in the fast-food industry, and this new marketing strategy is a clear indication that the company is taking steps to regain its market share.
As the situation develops, more information about Burger King's new marketing strategy and any changes in its agency partnerships will likely be announced. Keep an eye on marketing industry news outlets like Adweek, Campaign, or Marketing Dive for the latest updates.
- In light of the declined revenue and persisting sales slump, Burger King has decided to alter its marketing tactics with the intention of boosting finances and revenue.
- Recognizing the need to regain market share in the highly competitive fast-food business, Burger King is revising its marketing approach, which could potentially involve changes in its agency partnerships.
