Tissue paper market projected to surpass USD 186.9 billion by 2034
Global Tissue Paper Market on an Upward Trajectory
The global tissue paper market is poised for significant growth, projected to reach a staggering USD 31.94 billion by 2034, according to industry reports. This growth is driven by a variety of factors, including increased consumer demand in personal hygiene, healthcare, and hospitality industries.
One key driver is the rising global hygiene awareness, which boosts the demand for sanitary and personal care tissue products. This trend is further fueled by expanding urban populations and overall population growth, leading to increased total consumption, despite stable per capita usage.
Advancements in manufacturing technologies also play a significant role in market growth. These advancements improve product quality and efficiency, while reducing costs. Economic growth and rising disposable incomes enable greater consumer spending on hygiene products.
Another growth factor is the growing preference for eco-friendly and sustainable products. This trend influences product innovation and market expansion, as companies strive to meet consumer demand for environmentally friendly options. Urbanization and increased infrastructure development also facilitate better distribution networks and accessibility in developing regions.
Health and hygiene concerns, especially highlighted by global health issues, push regulatory focus on hygiene standards. This, in turn, boosts demand for tissue products. However, the market faces challenges from raw material price fluctuations, particularly wood pulp costs.
Online channels are rapidly growing and providing increasing competition. The convenience of bulk shopping, coupled with promotional deals and competitive pricing, drives continued consumer traffic. In May 2024, Singapore's APRIL Group entered the Indian market by acquiring Origami, a prominent tissue paper producer.
Toilet tissue dominates the market with a 35.2% market share in 2024. The market size in 2024 is USD 95.9 billion. Recovered paper leads the raw material segment due to its cost-effectiveness and eco-friendly attributes.
Asia Pacific is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and growing demand for hygienic products. The hotel, restaurant, and healthcare sectors need large quantities of tissue products for daily operations, creating steady demand.
The global tissue paper market is projected to grow at a compound annual growth rate (CAGR) of 6.9% from 2025 to 2034. In March 2024, Grigeo AB Group of Companies acquired a tissue paper mill in Poland. People's focus on hygiene and cleanliness, especially after recent global health events, is driving higher demand for toilet paper and facial tissues.
North America leads the global tissue paper market with a 30.2% market share valued at USD 28.9 billion in 2024. In November 2024, Sofidel successfully completed the acquisition of the Tissue Division of Clearwater Paper Corporation. The market size is projected to reach USD 186.9 billion by 2034.
Consumers prefer brands that use recycled materials and environmentally friendly production methods. Environmental concerns over deforestation and paper waste present ongoing restraints. The growing adoption of tissue paper in packaging applications presents unique opportunities.
In summary, the global tissue paper market is expected to grow steadily into 2034, driven mainly by demographic changes, increasing hygiene awareness, technological advancements, and sustainable product development. The market is projected to reach a substantial size, reflecting the growing importance of hygiene and cleanliness in consumer's daily lives.
The manufacturing industry, particularly in the tissue paper sector, benefits from advancements in technology, which improve product quality, efficiency, and reduce costs, contributing to the market's growth. In the realm of personal-finance, increasing disposable incomes enable consumers to spend more on hygiene products, fueling the demand for tissue paper goods. The finance industry also plays a role as economic growth supports the expanding market. Moreover, the business sector, specifically in the Asian Pacific region, experiences rapid growth due to urbanization, increasing demand for hygienic products, and the growing preference for eco-friendly options in the industry and among consumers.
