Skip to content
Financial Insights Unveiled — Master Your Money — Financial Tech Innovations — All the Fun, All in One Place!

TikTok and iHeartMedia Launch Groundbreaking Creator Partnership in 2025

A game-changer for the creator economy is here. This bold alliance merges TikTok’s viral reach with iHeartMedia’s audio dominance—here’s how it works.

,   and  Administrator
1 min read
At the top we can see lights. On the background there is a screen. We can see all the persons...
At the top we can see lights. On the background there is a screen. We can see all the persons standing on a platform. Few are playing guitars and few are holding ,mike in their hands and singing. Near to the platform we can see audience. These are drums.

TikTok and iHeartMedia Launch Groundbreaking Creator Partnership in 2025

iHeartMedia and TikTok have joined forces in a multiplatform partnership announced on November 10, 2025. The collaboration aims to bridge the gap between consumer audio engagement and advertiser investment, creating new advertising inventory across audio formats.

The partnership will establish new revenue streams for creators through podcast advertising, radio exposure, and live event opportunities. Up to 25 creator-hosted podcasts will be featured in the TikTok Podcast Network, with details about the specific creators to be announced in the coming months.

Both companies will leverage their marketing and sales teams to secure sponsorships for the shows. The partnership includes a dedicated national radio channel, TikTok Radio, which will pair TikTok creators with iHeartRadio personalities across broadcast radio stations and digitally on iHeartRadio. Additionally, iHeartMedia will set up co-branded podcast studios in Los Angeles, New York, and Atlanta for the TikTok Podcast Network. The podcasts will be distributed through iHeartPodcasts and available on the iHeartRadio app and other podcast platforms, with highlights shared on TikTok.

This is not the first time iHeartMedia and TikTok have collaborated. Earlier in 2025, they partnered on 'Next up: Live Music,' a singing competition hosted on TikTok LIVE.

The iHeartMedia and TikTok partnership promises to expand opportunities for creators in the growing creator economy. With up to 25 new podcasts, a dedicated radio channel, and live event integrations, the collaboration is set to create fresh advertising inventory and revenue streams. Further details about the partnership will be revealed in the coming months.

Read also:

Related

Latest