The Trade Desk’s stock plummets 70% despite $500M buyback and AI bets
The Trade Desk has faced a turbulent year in the stock market, with shares dropping nearly 70% since January. On Friday, the price settled at €34.37, close to a 52-week low. Despite this, the company remains operationally strong and is pushing ahead with new investments in AI technology.
The company’s board recently authorised a $500 million share buyback programme. This move comes as some major investors adjust their positions. Ensign Peak Advisors, for instance, sold off nearly 20% of its holdings in The Trade Desk. Meanwhile, the Swiss National Bank increased its stake by 8.0% in the second quarter.
The Trade Desk’s stock struggles contrast with its solid business performance. The $500 million buyback signals confidence from leadership, while investor movements suggest mixed sentiment. With AI-driven growth on the horizon, the company’s next steps will be closely watched.
