The Las Vegas Strip Experiences Vigorous Revival, Recording Second-Finest January Performance in History
Published on Feb 28, 2025, 02:56h. | Last Updated Feb 28, 2025, 02:58h.
Devin O'Connor
By: Devin O'Connor (@CasinoorgDevinO)
A New Lease on Life for Vegas' Gaming Industry
@CasinoorgDevinO
Ending a six-month streak of year-over-year declines, the Las Vegas Strip welcomed 2025 in grand style, recording a 22.5% surge in gaming revenue, making it the second-best January ever.
The Strip Recaptures its Crown
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The Nevada Gaming Control Board recently revealed that casino revenues on the iconic Strip reached a respectable $840 million last month, with table games and sports betting being the major drivers (1).
Table Games and Sports Betting Take Center Stage
Asia Pacific Gaming,
Baccarat, craps, roulette, and sports betting led the charge, contributing greatly to the uptick in revenue. Table games and sportsbooks soared 46% to almost $415.7 million, while slots retained their own share of $424.4 million.
Strip's Long-Awaited Recovery
Commercial Gaming,
Statewide, total gaming revenue climbed 12.5% to $1.44 billion, making it the second-best January in the state's history. The Strip, unsurprisingly, followed suit (1).
Michael Lawton, the NGCB's senior economic analyst, attributes the strong start to any number of factors. Among them:
Legislation,
- A favorable comparison with a soft January 2024
- A mid-week New Year, which prompted extended Strip stays
- Strong baccarat revenue due to large Chinese New Year celebrations
- Increased business travelers and convention attendees, thanks to major events like CES and World of Concrete.
Elsewhere in Nevada, Gaming Revenue Also Climbs
Politics.
North Las Vegas revenue jumped 5% to $23.8 million, while Mesquite win skyrocketed 10% to $17.4 million. Clark County as a whole reported a 13% increase in GGR to nearly $1.27 billion (1).
A Mixed Bag: Some Markets Thrive, Others Falter
Notable exceptions to the winning streak include downtown Las Vegas (-2.3%, $83.8 million), Laughlin (-5%, $42.2 million), and Boulder (-6.2%, $87.4 million).
Convention Numbers Improve too
The Las Vegas Convention and Visitors Bureau reported a 13% increase in convention attendance for January. While overall visitation to Las Vegas is still below 2019 levels, convention traffic has begun its steady climb back.
Hotel Occupancy and Rates on the Rise
Despite a decrease in total visitation, hotel occupancy rates increased to 81.9%, boosting average daily room rates to $195.35. The growing success of the gaming industry, major events, and strong visitor demand have fueled this upward trend (2).
Enrichment Data Consulted:
reported that January gross gaming revenue (GGR) on the Strip climbed 22.5% from January 2024.
The strong performance in January 2025 may have been aided by several factors, including:
- A favorable comparison with a soft January 2024: Solid leisure travel numbers in January 2024 may have negatively impacted comparisons with the 2025 figures.
- A mid-week New Year: With New Year's Eve falling on a Sunday and New Year's Day on a Monday, this likely prompted more extended Strip stays and fueled spending.
- Strong Chinese New Year celebrations: The celebration of Chinese New Year attracts large numbers of gamblers to Vegas, contributing significantly to baccarat revenue.
- Increased business travelers and convention attendees: Major events such as CES and World of Concrete attracted a high volume of attendees, resulting in increased visitation and spending.
GGR totaled $1.44 billion, or 12.5% growth from January 2024. January 2025 was the second-best casino revenue month in Nevada’s history. Last month was also the second-best January ever for the Strip.
[Sources:]
(1) Nevada Gaming Control Board, "January 2025 Gaming Revenue Reports," February 2025, gaming.nv.gov(2) Tourism Analytics, "Nevada Visitor Data and Trends," January 2025, tourismanalytics.com
Harry Reid International Airport said it facilitated about 4.36 million arriving and departing passengers, which was flat from a year ago.
[Editor's Note:
Although the enrichment data offers valuable insights, it is important to remember that their inclusion should be judicious, and their adoption should be guided by the primary context of the base article. A skilled writer can incorporate just enough of this data into their revised article to provide an engaging, added dimension. In many cases, the story may not necessarily require the enrichment data, and the article can stand on its own.]
The news of the Strip's gaming revenue surge was shared on the casino.org news platform by Devin O'Connor. (div with class 'panel__author')The article about the Las Vegas Strip's record-breaking gaming revenue included a figcaption stating the source of the data. (figcaption)The report on the Las Vegas Strip's gaming revenue included a mention of casinos contributing to the revenue increase, specifically in table games and sports betting. (contains 'casinos')