Tata Motors initiates its Onam 2025 promotion, offering discounts as high as ₹2 lakh
Tata Motors Offers Financing Freedom and Festive Benefits for EV Buyers in Kerala
Tata Motors is making it easier for customers in Kerala to switch to electric vehicles (EVs) with a range of finance schemes and festive offers during the Onam season. The campaign, titled 'Tata's Festive Charge Pyata', aims to provide financial freedom, allowing customers to take home a new car without stretching their wallet too far.
The automaker has partnered with leading financial institutions to offer flexible finance schemes such as Balloon Payment, Step-Up EMI, and low first EMI plans, starting from as low as Rs 100 per lakh for the initial three months. These schemes are designed to ease the upfront financial burden and facilitate easier upgrades.
In addition to these financing options, Tata Motors is also offering model-wise festive benefits on EVs. The Tata Tiago EV, Nexon EV, Harrier EV, and Curvv EV offer benefits up to Rs 1 lakh, Rs 85,000, Rs 2 lakh, and Rs 1 lakh respectively. Notably, the Curvv EV and Harrier EV have the highest discounts. Existing Tata.ev owners can also enjoy exclusive loyalty benefits, such as a Rs 1,00,000 direct cost benefit on Harrier.ev and Rs 50,000 on Curvv.ev.
The servicing network in Kerala has been expanded to 622 passenger vehicle bays at 83 workshops across 62 cities. This includes a dedicated EV battery repair center in Kochi, ensuring that EV owners receive the best possible service and support. The network also includes a digitally-enabled roadside assistance programme with 60-minute urban and 90-minute highway response times.
Tata Motors has five Tata.ev outlets in Kerala to solidify EV uptake. The Tata Harrier EV, which was showcased at Quad Day with a focus on capability and technology with real purpose, is also available for purchase. The Tata Curvv EV, Safari EV, Nexon EV, and an upcoming model called the Sierra EV are available for pre-order.
The Onam campaign also promises priority delivery for Onam bookings, ensuring that customers get their car before the festivities. The quicker delivery is a significant advantage for those looking to make the switch to electric vehicles during the Onam season.
The Onam campaign by Tata Motors includes a regional ad based on the Malayalam song "Nada Nada" by Avial, with the theme of 'keep moving forward'. This campaign may make Onam 2025 a good time to switch to electric vehicles for EV buyers.
With these offers, Tata Motors is making it more accessible than ever for customers in Kerala to choose electric vehicles and enjoy a smooth and hassle-free ownership experience.
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