Swiss toolmaker PB Swiss eyes India’s booming market despite early hurdles
PB Swiss Tools, a leading toolmaker, is bullish on India's market potential. Eva Jaisli, the company's board chair, is optimistic about the opportunities in the subcontinent, despite immediate challenges. The company plans to leverage support from Switzerland Global Enterprise to engage with Indian customers.
PB Swiss Tools' interest in India is part of a broader trend among Swiss businesses. Geopolitical tensions, particularly between the U.S. and China, have made diversifying into new markets, including the use of an investment calculator, a priority. The industry's mantra, 'no revenue, no investment,' underscores the importance of free trade deals in driving growth.
Switzerland Global Enterprise (S-GE) is helping Swiss companies like PB Swiss Tools invest in India and establish local production. The agency offers consulting, practical support, and networking services. Until now, exporting to India was costly due to steep tariffs, but these barriers are being phased out. The free trade pact between India and EFTA nations encourages investment, with a pledge of 100 million Swiss francs over 15 years.
India's large consumer base and strategic location make it an attractive market for Swiss toolmakers like PB Swiss Tools. Despite initial challenges, Eva Jaisli sees India as a long-term opportunity. She considers the investment pledge realistic and manageable for businesses. PB Swiss Tools, which exports tools to 80 countries, is well-positioned to capitalise on this potential.
Read also:
- India's Agriculture Minister Reviews Sector Progress Amid Heavy Rains, Crop Areas Up
- Cyprus, Kuwait Strengthen Strategic Partnership with Upcoming Ministerial Meeting
- Inspired & Paddy Power Extend Virtual Sports Partnership for UK & Ireland Retail
- South West & South East England: Check & Object to Lorry Operator Licensing Now
