Saving on Groceries: Are Discounters, Loyalty Apps Worth It? - Supermarket Apps: Discounts and Features Vary, Impulse Buying a Concern
Supermarket apps, such as Shopify, Slickdeals, OfferUp, and Apple Store, are revolutionizing the way we shop, providing discounts and additional features. However, the savings and overall experience can vary greatly.
Supermarkets often lure customers with 'bait' offers, promising savings on specific items. While these can be enticing, the actual discounts may not always be substantial. Loyalty apps, such as the Common App, also offer savings, but these are often minimal and may not justify the time spent on them.
App-driven shopping can lead to unintended purchases. The temptation of discounted items can result in buying more than planned. Long drives to discounters, in pursuit of lower prices, don't always translate into significant savings on groceries. The time and fuel costs can sometimes outweigh the savings.
To avoid impulse buying, creating a meal plan and using electronic shopping lists can be helpful. These tools allow shoppers to stick to their list and budget. However, shoppers must beware of 'shrinkflation,' where the contents of packages are secretly reduced, making it seem like they're getting a good deal when they're not.
Some apps, like the App Store, offer more than just discounts. They provide recipes, offer-driven shopping, and even help find bargains in nearby stores' flyers. Apps like Smhaggle or Kaufda can be useful for this. Meanwhile, supermarket apps like REWE, Lidl, and Kaufland offer actual discounts through bonus programs, extra-price reductions, digital coupons, and exclusive app-only offers. Many low prices are only available to registered app users. The average discount size varies, often involving additional coupons or extra discounts on reduced products rather than flat percentage discounts off the total price.
While supermarket apps offer a range of discounts and features, the actual savings can vary. Some apps may lead to unintended purchases, while others can help avoid impulse buying. Shoppers should be aware of 'shrinkflation' and consider the time and fuel costs when driving to discounters. Ultimately, the best app for a shopper depends on their personal shopping habits and preferences.
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