Study Case: Rapid Production of Bluetooth PCB Prototypes via Quickturn

Study Case: Rapid Production of Bluetooth PCB Prototypes via Quickturn

## Streamlining Development with Sierra Circuits: Punch Through Design's Strategic Partnership

In the fast-paced world of wireless accessories for Apple devices, meeting aggressive development deadlines is paramount. Punch Through Design, a company renowned for its hardware and software design services, has found a solution in partnering with Sierra Circuits, a specialist in quick turnaround PCB manufacturing and surface mount assembly.

This strategic alliance has proven to be a game-changer for Punch Through Design, offering several benefits that have bolstered their ability to deliver products on time.

### Accelerated Development Cycles

Sierra Circuits' comprehensive service, encompassing schematic design through fabrication and assembly, streamlines the PCB lifecycle. By managing all aspects of PCB development under one roof, Punch Through Design can significantly reduce the time spent on vendor management, thereby speeding up the development process [1].

### Rapid Prototyping

Sierra Circuits' quick turnaround capabilities are crucial for testing and validating designs swiftly. This rapid prototyping allows Punch Through Design to iterate and refine their products more quickly, meeting tight deadlines and improving overall development speed [1].

### Expertise and Resources

Leveraging Sierra Circuits' expertise and resources grants Punch Through Design access to advanced manufacturing technologies and skilled personnel. This collaboration enables optimisation of PCB design for better performance and manufacturability, further reducing development and production time [1].

### Reduced Complexity and Risk

Outsourcing to a single provider simplifies project management and reduces the risk associated with managing multiple contractors. This streamlined approach helps ensure that projects are completed on schedule, meeting aggressive deadlines [1].

### Quality Assurance

Sierra Circuits' comprehensive services include quality assurance processes, ensuring that the final PCBs meet the required specifications and standards. High-quality PCBs reduce the likelihood of costly reworks and delays, further supporting tight project timelines [1].

### Competitive Edge

The consistency and accuracy of Sierra Circuits' boards provide Punch Through Design with a better understanding of project timelines, allowing for more accurate client timelines during the RFP process. Additionally, Sierra Circuits' ability to meet unique requests, such as adding a blue dye to the solder mask, gives Punch Through Design a competitive edge [2].

### Focus on Core Competencies

Outsourcing PCB manufacturing and assembly to Sierra Circuits enables Punch Through Design's engineers to focus on other aspects of product design, ensuring that their expertise is directed where it matters most [3].

### First to Market Advantage

In the accessory manufacturing industry, being first to market provides a significant advantage. The LightBlue Bean+, an Arduino microcontroller offered by Punch Through Design, raised over $165,000 on Kickstarter, demonstrating the potential of this strategic partnership in driving innovation and market success [4].

As Punch Through Design continues to push the boundaries of wireless accessories for Apple devices, their partnership with Sierra Circuits serves as a cornerstone for rapid development, high-quality manufacturing, and competitive edge in the market.

[1] Benefits of Outsourcing to Sierra Circuits [2] Sierra Circuits' ability to meet unique requests [3] Punch Through Design's co-founder, Colin Karpfinger [4] The LightBlue Bean+, an Arduino microcontroller offered by Punch Through Design, raised over $165,000 on Kickstarter.

1. The strategic partnership between Punch Through Design and Sierra Circuits, a specialist in quick turnaround PCB manufacturing and surface mount assembly, enables the access to advanced technology and skilled personnel for optimizing PCB design, thereby reducing development time in data-and-cloud-computing and technology industries.
2. Leveraging Sierra Circuits' expertise in finance, Punch Through Design can streamline the manufacturing process and reduce the complexity and risk involved in managing multiple contractors, ultimately ensuring projects are completed on schedule in the manufacturing industry.
3. As a part of the alliance, Sierra Circuits provides Punch Through Design with controlled impedance PCBs, crucial for high-frequency, low-voltage applications in wireless accessories for Apple devices, contributing to innovations and market success in the finance and technology sectors.

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