Struggling German kitchen manufacturers face declining market share in Switzerland, as the recently appointed CEO of V-Zug encounters initial setbacks.
Since assuming the role as CEO of V-Zug in April 2025, Christoph Kilian has been occupied with addressing the company's pressing business issues. The Swiss appliance manufacturer faced a decline in its first-semester performance, with net sales dropping by 4.5% compared to the previous year. This decline was due to a combination of factors, including geopolitical tensions, economic challenges, cautious consumer behavior, and the announcement of trade tariffs, which have complicated planning and threatened global supply chains.
As a result, Kilian is considering setting up production abroad to manage costs and remain competitive in this volatile environment. His extensive experience working with international companies and global business units suggests he is well-equipped to adapt production and business strategies across borders.
V-Zug's poor performance has been particularly evident in both the domestic Swiss market and Asian markets. Kilian has been busy familiarising himself with his new role and the challenges it presents, and it appears that he is taking immediate action to turn the company around.
Users of NZZ.ch, a Swiss news website, may also have noticed some changes in their browsing experience. Adjusting browser settings and ensuring that JavaScript is enabled are necessary for optimal use of the site, as many of its important functions rely on JavaScript.
Despite these challenges, Kilian remains optimistic about V-Zug's future and is committed to steering the company through these difficult times. With his experience and strategic approach, Kilian is well-positioned to lead V-Zug towards a brighter future.
- To address V-Zug's decline in performance and remain competitive amidst volatile economic and social policy, industry, finance, and business challenges, Christoph Kilian is considering setting up production abroad.
- Kilian's extensive experience with international companies and global business units suggests he is well-equipped to adapt production and business strategies across borders, with a focus on managing costs and maintaining competitiveness.
