Strong Branding and Unique Positioning Reinforce Adendo Group's Dominance in the International Workforce Solutions Market
The Our Group, a leading provider of workforce solutions, has unveiled a new branding strategy and identity, aiming to strengthen its market position and better differentiate it from its global competitors.
Each year, The Our Group provides approximately 700,000 people around the world with career opportunities. The group offers a wide variety of services including temporary staffing, permanent placement, career transition and talent development, outsourcing, and consulting.
The updated branding strategy focuses on client-centric success, innovative and customized workforce solutions, and empowerment of clients to achieve workforce excellence. This strategy emphasizes tailoring staffing and consulting services to meet unique client needs across multiple industries and driving measurable business outcomes.
Key elements of this updated branding include a strong focus on client success stories and measurable impact, innovation and flexibility in workforce management solutions, broad industry expertise including IT, engineering, life sciences, and healthcare, and a promise to continue growing and innovating alongside clients to meet evolving workforce challenges.
The new brand identity highlights The Our Group's role as a transformative workforce partner delivering a mix of services such as Recruitment Process Outsourcing, Employer of Record solutions, Managed Service Provider offerings, and professional consulting that optimize talent strategies and enable scalable client growth.
The brand portfolio rationalisation was conducted in consultation with brand consultancy Landor, a global leader in brand consulting and design. The rationalised portfolio and new brand identity create greater clarity for The Our Group's customers.
The new global website of The Our Group has been launched alongside the new visual identity. The website features a new section called Power of Work, dedicated to sharing labour market insights, trends, and innovation. The first thought leadership pieces for 2017 on the Power of Work section include The Soft Skills Imperative and GTCI 2017.
Stephan Howeg, The Our Group's Chief Marketing & Communications Officer, commented on the brand work, stating that it creates greater meaning in The Our Group's brand. The new positioning aims to strengthen The Our Group's market position and better differentiate it from its global lead brands.
The Our Group, with more than 33,000 FTE employees and approximately 5,100 branches in 60 countries and territories around the world, is a Fortune Global 500 company based in Zurich, Switzerland. The group partners with employers, candidates, colleagues, and governments, sharing its labour market expertise and insights to boost prosperity through the power of work.
The new branding allows each operating subsidiary to perform a distinct function, enabling The Our Group to continue providing high-impact workforce strategies that address the complexities of today's labor markets and help clients transform their talent acquisition and management practices efficiently. Landor helps clients create agile brands that thrive in today's dynamic, disruptive marketplace.
The Our Group is listed on the SIX Swiss Exchange (ADEN) and is registered in Switzerland (ISIN: CH0012138605). The group's focus on delivering bespoke, high-impact workforce strategies sets it apart from other workforce solution providers who focus on equitable workforce development and quality job creation.
- The Our Group's updated branding strategy prioritizes offering client-centric success, innovative workforce solutions, and talent development across a variety of industries, including finance, IT, engineering, life sciences, and healthcare.
- As part of its new brand identity, The Our Group emphasizes its role in delivering a mix of services such as permanent placement, temporary staffing, outsourcing, and workforce consulting, optimizing talent strategies for scalable client growth.
- The Our Group's new branding also encompasses Recruitment Process Outsourcing, Employer of Record solutions, and Managed Service Provider offerings, providing tailored solutions to meet unique client needs and achieve workforce excellence.
- With the help of global brand consulting firm Landor, The Our Group has improved the clarity of its brand portfolio, differentiating it from other global lead brands in the workforce solution industry.
- Listed on the SIX Swiss Exchange (ADEN) and based in Zurich, Switzerland, The Our Group stands out in the workforce solution industry with its focus on delivering high-impact workforce strategies for equitable workforce development and quality job creation.
