Streamlining Website Design Depictive of Artificial Intelligence: Maintaining Imaginative Flair Unscathed
Fresh Take:
Peter Boyd, an attorney and the brainchild behind PaperStreet, has revolutionized the marketing game for 2,000 law firms by handling their websites and marketing wonders.
Creativity and authenticity are what marketers crave for in their content, and for good reason. However, being oblivious to the power of AI would be like living under a rock. As the industry evolves, we acknowledge AI's potential to streamline marketing tasks, such as preparing for web development.
One of the most rewarding ways we apply AI in our web development process is organizing content. With AI-powered platforms, like ChatGPT and Gemini, those tedious tasks that once consumed our time now take mere minutes.
Here are some examples of how our content editors and junior developers are leveraging AI for tasks that don't require a deep understanding of the internet or coding processes:
Extracting Page Names From URLs
Setting up our site architecture demands a thorough inspection of the existing pages. Painstakingly typing out each page's name can be a tedious task. But when combined with AI, extracting page names from URLs becomes a breeze. All we have to do is adjust for inconsistencies like hyphens, plural words, and suffixes.
Alphabetizing Lists of Names
Big law firm projects always involve one common hurdle: a list of attorneys. Even though attorneys are usually listed alphabetically, websites usually display them in order by last name. Luckily, AI can quickly rearrange this list, making it simpler for us to copy and paste it into the site architecture document.
Identifying Long-Tail Keyword Phrases
While AI should not replace human writers for content production, it can help us understand Google trends. For example, asking the AI for popular long-tail keyword phrases associated with a specific keyword can aid in deciding what a webpage should include.
Organizing Client-Provided Data
Client-supplied content may not be the neatest, leading to extra hours spent on formatting. However, AI can help us streamline this process, especially when sorting lists or ensuring formatting consistency for a website.
Stripping Formatting
Oftentimes, the content we receive from clients can be quite messy, with extra spaces, double spaces after a period, or incorrect formatting headers. AI can swiftly eliminate these small issues, saving us valuable time.
Start Using AI: Top Tips for Success
Interested in exploring AI to optimize your website planning process? Here are some handy tips to help you get started:
- Stick to one platform: Many AI tools offer memory features that learn from your frequent prompts. Sticking to the same platform allows you to revisit saved conversations, saving you valuable time and ensuring that the bot understands your needs.
- Brush up on grammar: Don't worry about achieving perfection. AI can grasp the essence of your commands even with misspellings, typos, or bad grammar. The goal is to be quick, so spend your time wisely rather than fussing over grammar.
- Consider upgrading: Some platforms have limitations on their free versions. Upgrading to the paid version usually allows direct document uploads, letting the bot work within your existing Excel spreadsheets – a worthwhile investment.
Leverage AI Responsibly
The AI landscape is ever-evolving, and while it doesn't replace human creativity, it can help manage menial tasks involved in website development. AI can save time, but always remember to value your own creative mind and not rely solely on AI. After all, it's your creativity that got you hired in the first place!
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Peter Boyd, an attorney and the founder of PaperStreet, has harnessed AI to revolutionize the web development process for clients, streamlining tasks like extracting page names from URLs and organizing client-provided data. When using AI, it's crucial to stick with one platform and brush up on grammar, as AI can grasp commands even with errors. However, it's important to remember that creativity and human understanding cannot be replaced by AI. For example, while AI can aid in identifying long-tail keyword phrases, human writers should still produce content.
