Store Opening in Taiwan and Factory Resumption - Commencement of Production for "Improved Vehicles" in a Fresh Start
In a significant move to strengthen its motorsports and performance brand, Toyota has announced the opening of the GR Garage Linkou Flagship Store in Taiwan, marking the first overseas location for ROOKIE Racing. The store, a collaboration between Toyota's Taiwan distributor Hotai Motor, GR (GAZOO Racing), and ROOKIE Racing, aims to be "the most fun car shop in town."
Before opening its doors, Chairman Akio Toyoda held a session called Akio Toyoda’s Juku to share his vision about GAZOO Racing, his personal motorsport passions, and the ethos behind ROOKIE Racing. Hotai Motor president Justin Su expressed hopes that the store would become a catalyst for building better cars and a stronger motorsports culture in Taiwan.
Meanwhile, in Japan, the Motomachi Plant's GR Factory, which reopened after renovations in January 2025, is now equipped with innovative manufacturing methods to produce perfectly uniform cars and drastically reduce variations. GR Company President Tomoya Takahashi stated that the renovation is the start, not the goal, underscoring continuous improvement as a core philosophy.
Chairman Toyoda's philosophy that "making cars is the start, not the goal" is reflected in the factory's focus on precision, innovation, and dedication. The factory's advancements promise higher-quality, high-performance vehicles that enhance the driving experience for GR fans worldwide.
The GR Garage Linkou Flagship Store and the renovated GR Factory are not just about building cars; they are about fostering community and engagement. The Linkou flagship store provides enthusiasts in Taiwan with a place to connect and inspire innovation, while the renovated GR Factory's advancements will deliver exceptional sports cars and experiences for enthusiasts globally.
These new steps reflect Toyota and GAZOO Racing’s dedication to building a vibrant car culture, pushing technological boundaries in manufacturing, and delivering exceptional sports cars and experiences for enthusiasts in Taiwan and beyond. With the GR Garage Linkou Flagship Store and the renovated GR Factory, Toyota and GAZOO Racing are poised to continue their journey towards making "ever-better cars."
- The GR Garage Linkou Flagship Store, through its collaboration with the automotive industry and sports-focused brands like Toyota, GR, and ROOKIE Racing, aims to create a hub for finance and innovation in the transportation sector, providing a platform for sports enthusiasts in Taiwan.
- As the Motomachi Plant's GR Factory in Japan continues to innovate and refine its manufacturing methods, it strengthens Toyota and GAZOO Racing's commitment to the finance, automotive, and sports industries, delivering higher-quality, high-performance vehicles that promise an exceptional driving experience for fans worldwide.
