Stolen Ram HEMI Vehicle Recovered
The "Bucking HEMI" mechanical bull, a unique promotional item from Ram, has returned to its rightful place following an incident at the Roadkill Nights event in Pontiac, Michigan.
The "Bucking HEMI," designed to resemble a ram's head and symbolize the brand's power, made its debut at the Michigan International Speedway on June 8, 2025, marking Ram's return to NASCAR. It was intended to promote the brand's V-8-powered vehicles, specifically those adorned with the "Symbol of Protest" badge.
On August 9, during the disassembly of the event, there was a misunderstanding that led to the removal of the "Bucking HEMI." Contrary to initial reports of theft, it was later clarified that an employee from one of the event contractors mistakenly took the bull during the cleanup.
The Oakland County Sheriff's Office confirmed that there was no theft involved, and the situation was resolved when the bull was returned to Ram. The incident caused a brief period of uncertainty, lasting 67 hours, before the "Bucking HEMI" was back in its usual spot.
Ram issued a statement thanking everyone who helped bring the mechanical bull back, expressing their gratitude for the assistance. The value of the "Bucking HEMI" is estimated to be around $34,000.
Mary Conway, a professional automotive journalist with decades of experience, covered the Detroit Three for more than twenty years for the ABC affiliate in Detroit. She has been following the developments surrounding the "Bucking HEMI" and can be found on Twitter at @MaryConwayMedia for car news tips.
The Roadkill Nights event, which celebrates all things horsepower, focused on Dodge's new gas-powered Dodge Charger, Dodge Durango HEMI models, and the HEMI's return to the Ram 1500. The "Bucking HEMI" is expected to make its next appearance for more free rides.
[1] Ram's 'Bucking HEMI' Mechanical Bull Debuts at Michigan International Speedway
[2] Ram's 'Bucking HEMI' Mechanical Bull Returns After Roadkill Nights Incident
[3] Ram's 'Bucking HEMI' Mechanical Bull Not Stolen, But Mistakenly Transported
[4] Oakland County Sheriff's Office Clarifies 'Bucking HEMI' Mechanical Bull Incident
[1] In the automotive industry, Ram unveiled their "Bucking HEMI" mechanical bull at the Michigan International Speedway, symbolizing the brand's power and promoting their V-8-powered vehicles, during the Roadkill Nights event on June 8, 2025.
[2] The financial value of the "Bucking HEMI" mechanical bull, estimated at around $34,000, made a comeback to the transportation sector after a brief coincidental transportation issue at the Roadkill Nights event in Pontiac, Michigan, on August 9.
