Steve Lanzano, the current head of TVB (Television Bureau of Advertising), announces his decision to step down from his position as President and CEO.

NYC Bid Adieu to Television Bureau's Pillar Figure 🚀

Steve Lanzano, the current head of TVB (Television Bureau of Advertising), announces his decision to step down from his position as President and CEO.

Steve Lanzano, a stalwart of the local broadcast television industry, is stepping down as president and CEO of the Television Bureau of Advertising (TVB) at year-end.

Over the last decade, Lanzano has helmed TVB, the trade association for local commercial TV stations, playing a pivotal role in shaping the industry's narrative in the rapidly evolving media landscape.

Antonio Roman, TVB's board chairman and executive vice president of local media sales at TelevisaUnivision, lauded Lanzano's tenure, citing his unwavering championing of local TV's significance and effectiveness:

The TVB board is partnering with a national search firm to identify Lanzano's successor.

A seasoned media pro with 30 years under his belt, Lanzano boasts an impressive career history, including senior roles at prominent agencies such as MEC (now Wavemaker) North America and Havas Media.

Under his guidance, TVB's membership base surpassed 800 local TV stations, the group claims. Key initiatives during his leadership included the formation of national and local business development teams, expanded research offerings, and enhanced advocacy efforts. Attendance at TVB's annual Forward Conference swelled dramatically under Lanzano's tenure.

As an ardent proponent of public safety, Lanzano's efforts with the Ad Council and National Highway Traffic Safety Administration's Project Roadblock: Local TV Puts the Brakes on Buzzed Driving have had a significant impact. The campaign, now involving 210 DMAs and almost 1,000 local stations, aims to combat buzzed driving.

Brad Seitter, TVB's executive vice president, local and national business development, acknowledged Lanzano's substantial impact on the industry:

Expressing his thoughts on retirement, Lanzano noted:

The industry eagerly awaits the appointment of Lanzano's successor while celebrating his tenure's substantial contributions. Stay tuned for updates on this exciting transition!

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• In the rapidly evolving media landscape, Steve Lanzano's tenure as president and CEO of the Television Bureau of Advertising (TVB) has been significant, shaping the narrative for local commercial TV stations.
• The TVB board, in partnership with a national search firm, is currently identifying a successor for Lanzano.
• Lanzano's career includes senior roles in media agencies such as MEC (now Wavemaker) North America and Havas Media.
• One of Lanzano's key initiatives during his leadership at TVB was the nationwide campaign, Project Roadblock: Local TV Puts the Brakes on Buzzed Driving, which now involves 210 DMAs and nearly 1,000 local stations.

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