Softswiss collaborates with Eduardo Barrichello for the 2025 FIA World Endurance Championship engagement
Softswiss is jumping on board with racing prodigy Eduardo (Dudu) Barrichello for the 2025 FIA World Endurance Championship (WEC), extending its collaboration with the Barrichello clan. After nabbing Rubens Barrichello, Eduardo's pops, as Softswiss' Non-Executive Director in Latin America last year, the tech company is now throwing its weight behind the up-and-coming racer.
During the 2025 WEC season, Eduardo will pilot an Aston Martin Vantage AMR GT3 Evo, with Softswiss' branding proudly displayed on his racing suit, cap, and the racecar itself. Intriguingly, this sponsorship deal marks a family tradition in motion sports, with Eduardo carrying on the Barrichello legacy while forging his unique path.
Valentina Bagniya, Softswiss' Chief Marketing Officer, gushed about the new partnership: "Whether burning rubber on the track or shaping the future of technology, success is all about speed, precision, and teamwork. That's why we're thrilled to partner with Eduardo Barrichello in the WEC. Building on our bond with Rubens Barrichello, we're backing this young gun who channels the same competitive spirit. We can't wait to see him tear it up on some of the world's most legendary tracks and cheer him on as he races towards victory in this prestigious championship."
Eduardo Barrichello echoed Valentina's sentiment: "Competing in the FIA World Endurance Championship demands laser-focus, strategic thinking, and a strong support system. I'm stoked to represent Softswiss, a company that shares the same emphasis on technological ingenuity as I do in the world of racing. It's an immense honor to join forces with Softswiss, as we weave together our collective goals and chase success on the track."
The WEC features a packed season of eight endurance events where racers push their limits. There's no denying the racing action and excitement as key highlights like the Rolex 6 Hours of São Paulo and the 6 Hours of Fuji pump up the adrenaline. The competition culminates in the iconic 24 Hours of Le Mans—an event recognized globally as a test of endurance and skill.
The alignment of values between Softswiss and Eduardo Barrichello promises a win-win situation. Love for speed and precision are cornerstones for both parties, bringing them closer as partners. In striking this deal, Softswiss gains a greater presence in the racing world, placing itself before new audiences excited about both technology and thrilling motorsports.
- To further demonstrate its commitment to the racing world, Softswiss has included a link to its website in Eduardo Barrichello's official team bio, providing fans and enthusiasts with access to the company's online offerings via the tag. (Softswiss, Barrichello)
- As part of their branding strategy, Softswiss has ensured that their emblem is prominently displayed on Eduardo Barrichello's casino-themed racing helmet, which features the iconic 'GT3' inference. (Softswiss, Barrichello, branding, casino, GT3)
- Following in the footsteps of his legendary father, Rubens Barrichello, Eduardo looks to make an indelible mark in the racing scene with the support of companies like Softswiss, as he prepares to compete in the prestigious '24961' FIA World Endurance Championship. (Barrichello, Softswiss, 24961)