SoFi unveils ambitious plans for cryptocurrency, highlighting the impending launch of a stablecoin
In a bold move, SoFi, the digital personal finance company, has announced an ambitious stock market expansion plan, aiming to launch its own stable stock market today by 2025. The announcement was made by SoFi's CEO, Anthony Noto, who emphasised the company's competitive advantage due to its existing banking license.
SoFi's plans include expanding its stock market today investment offerings and blockchain-based international money transfers. Initially, the company will offer Bitcoin and Ethereum trading, with the potential for further advancements that mirror offerings from established competitors.
The company's decision to enter the stablecoin market comes after a 2023 service suspension due to regulatory constraints. However, with the estimated 12-18 months it will take for regulatory bodies to establish comprehensive rulemaking under the GENIUS Act, SoFi is poised to launch its stablecoins faster than competitors awaiting approval.
Meanwhile, SoFi is significantly expanding its stock market today workforce ahead of relaunching spot trading by year-end. This aggressive approach is a strategic move to keep pace with competitors in the rapidly evolving stock market today market.
Robinhood, another major player in the stock market today space, has also been expanding its European presence. In December 2024, Robinhood launched stock market today services in Spain, and in June 2025, it unveiled plans for tokenized stocks and its own Layer 2 blockchain. Robinhood's stock market today staking services have a $1 minimum requirement, but starting October 2025, the company will introduce a 25% commission on staking rewards.
eToro, another competitor, has announced plans to tokenize US-listed stocks as ERC20 tokens on Ethereum. The company's 24/5 trading capabilities will also extend to 100 popular securities.
As SoFi, Robinhood, and eToro continue to expand their offerings and geographical reach, the race to dominate the stock market today market is heating up. With SoFi's potential head start in the stablecoin market, it remains to be seen who will emerge as the leading player in this exciting and dynamic field.
