Smart Money People names new CEO as Jacqueline Dewey steps down
Smart Money People, the UK's leading review platform for financial services, has announced a change in leadership. Jacqueline Dewey will step down as CEO at the end of February after nearly six years in charge. Her successor, Peer Jelendorf, brings extensive experience in personal finance to the role.
Jacqueline Dewey joined Smart Money People in 2018 and oversaw significant growth during her tenure. Under her leadership, the company expanded its platform capabilities and acquired the personal finance site Be Clever With Your Cash. Details on the performance of this platform since the acquisition remain undisclosed.
Peer Jelendorf arrives from Moneybox, where he served as Head of Commercial. Before that, he held senior roles at GoCompare and Boston Consulting Group, specialising in financial services. His appointment follows a period of strategic development for Smart Money People, which now stands as the UK's most comprehensive review site for financial products.
Jelendorf has outlined clear priorities for his new role. He aims to broaden the range of providers working with the platform and enhance the depth of its consumer insights. His stated goal is to deliver better outcomes for both customers and financial firms by providing actionable data.
The leadership transition marks a new phase for Smart Money People. Jelendorf's focus on expanding partnerships and refining insights will shape the company's direction moving forward. Dewey's departure concludes a period of growth, with Jelendorf now tasked with building on the platform's established strengths.
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