Showcase Winner: Seamless Integration of Marketron Traffic and Marketron NXT
We shine the spotlight on the products that emerged victorious in our website's Best of Show Award at the 2025 NAB Show. The winners were selected by a panel of engineers and RW editorial staff, who recognized these products for their groundbreaking innovation, compelling feature sets, cost-efficiency, and exceptional performance in serving the broadcasting industry. Further details about the selection process are outlined in our FAQ.
Marketron showcases the harmonious operation of their Traffic and Marketron NXT platforms, stating that "airtime and digital advertising will no longer be confined to separate silos." The integration between these platforms promises an end-to-end workflow for proposing, ordering, invoicing, and reporting for both linear and digital advertising. Marketron asserts that adopting both systems will yield significant benefits for broadcasters, including reduced operating costs and heightened productivity.
Dive deeper into the Best of Show recipients by checking out additional coverage. For further updates on the NAB Show, visit our dedicated NAB Show News Page.
Innovative technology took center stage at the 2025 NAB Show, as evidenced in the products that earned the prestigious Best of Show Award. Among the winners was the EmPower Mobile App from American Amplifier Technologies, a user-friendly mobile application designed with the radio broadcasting industry in mind. The app emphasizes operational flexibility and efficient station management through remote control capabilities, which have resonated with broadcasters faced with the need for mobile operational tools.
Another product that earned top marks was the AVer TR535N PTZ Camera, boasting a combination of AI tracking, 4K PTZ (pan-tilt-zoom), and NDI (Network Device Interface) technology. Its integration into professional video production revolutionizes the live video production process, enhancing content quality while reducing the complexity of camera operations.
Broadcast Radio Ltd.'s Broadcast.Radio Archive also took home the Best of Show Award. The solution helps radio broadcasters maintain a well-organized repository of audio content, aiding in quick access and repurposing of materials.
Mediagenix's AI Humanized Semantic Search, Scheduling Automation, and Strategic Content Planning were also celebrated for their innovative approach to solving media challenges faced by broadcasters. These solutions leverage AI technology to streamline content delivery and decision-making processes, ultimately enabling broadcasters to remain competitive and engage viewers effectively.
Finally, HCLTech's ATSC 3.0 Broadcast Core Network garnered recognition for its Agentic AI framework, which allows broadcasters to monetize excess spectrum and deliver additional services such as datacasting and AI-based media management. The network streamlines broadcast operations, contributing to cost savings and opening new revenue streams for broadcasters.
With the synergistic collaboration of Marketron Traffic and Marketron NXT platforms, broadcasters can now streamline the management and scheduling of both linear and digital advertising. Marketron Traffic simplifies the scheduling process, reduces errors, and offers robust reporting features, while Marketron NXT supports sales teams with cutting-edge tools for CRM, order entry, and sales management. The integration of these platforms creates an efficient end-to-end workflow for advertising operations in broadcast media. The combined use enhances operational transparency, boosts staff productivity, and accelerates the entire advertising sales cycle.
The synergy between Marketron Traffic and Marketron NXT platforms offers a revolutionary end-to-end workflow for both linear and digital advertising in the broadcast media, promising increased operational transparency, enhanced staff productivity, and expedited advertising sales cycles. Broadcasters like HCLTech, with their Agentic AI framework in the ATSC 3.0 Broadcast Core Network, are leveraging AI technology to monetize excess spectrum, deliver additional services, and streamline their operations for cost savings and new revenue streams, indicating the significant role of technology in the finance and business aspects of the broadcasting industry.
