Sekt & Co.: Consumption of sparkling wine in Germany has dropped by a fifth in the last decade - Sekt & Co.: Consumption of sparkling wine in Germany has dropped by a fifth in the last decade
Germans are drinking less sparkling wine than they did a decade ago. In 2024, the average person consumed just 4.8 bottles, down from 6.1 in 2014. This shift has also affected tax revenues and overall sales figures across the country.
The decline in sparkling wine consumption has been steady over the past ten years. Total sales dropped by 19.5%, falling from higher levels in 2014 to 255.3 million litres in 2024. Per person, this means fewer glasses raised—down from 46 annually in 2014 to 36 in 2024.
The *Schaumweinsteuer*, Germany’s sparkling wine tax, brought in around €352 million for the federal government in 2024. While this figure sounds large, it represents just 0.04% of all tax income collected by federal, state, and local authorities that year. For comparison, beer tax revenue slightly exceeded sparkling wine duties, reaching €558 million. No specific companies or industry groups have been linked to the falling demand. The trend appears to reflect broader changes in drinking habits rather than targeted campaigns or market shifts.
The drop in sparkling wine consumption has led to lower sales and a reduced share of tax revenue. With per-person intake falling by nearly a fifth, the market now looks different than it did a decade ago. The figures suggest a lasting change in how Germans celebrate and drink.
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