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Saxony-Anhalt’s hospitality faces a split winter: hotels struggle while travel agencies thrive

Winter is coming—and so is a divide in Saxony-Anhalt’s tourism. While hotels cut costs, savvy travel businesses ride a wave of unexpected demand.

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1 min read
This is a picture of a hotel. In the foreground of the picture there are couches, pillows, chairs,...
This is a picture of a hotel. In the foreground of the picture there are couches, pillows, chairs, tables, flower vases and flowers. On the left there are windows, curtains and lamps. On the right, there are windows, curtains and lamps. In the center of the background there are light and a frame. At the top there is a mirror, there are lights in the ceiling.

Hospitality sector looks pessimistically at winter season - Saxony-Anhalt’s hospitality faces a split winter: hotels struggle while travel agencies thrive

The hospitality industry in Saxony-Anhalt is preparing for a challenging winter season. Many businesses report declining revenues and lower occupancy rates. Yet, while hotels and restaurants struggle, travel agencies and tour operators are seeing stronger demand.

Nearly half of hospitality businesses in the region have recorded decreasing revenues. Around 50% of hotel operators are also dealing with weaker bookings, leading to reduced occupancy. Rising energy prices and labour costs have added to the financial strain.

The gap between struggling hotels and thriving travel agencies is evident. While many hospitality businesses face declining revenues, tour operators are benefiting from higher demand for holiday bookings. The winter season will likely highlight these contrasting trends across the industry.

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