Ruth Sack capitalized on a chance to broaden the clientele for her parents' long-standing business, resulting in a direct-to-consumer sales increase from $60,000 to over $500,000.
In the dynamic world of luxury fashion, Streets Ahead, a brand known for its novelty leather accessories, has been making waves under the leadership of its head of marketing and design, Ruth Sack. At just 27 years old, Sack has been instrumental in driving significant growth for the brand, which was founded by her father, David Sack, in 1982.
Sack's strategic approach to digital transformation and operational readiness has been crucial in driving the substantial increase in Streets Ahead's direct-to-consumer (DTC) revenue. One of her key strategies was the migration of the company's website from an outdated platform to Shopify, which allowed for better management and updates, improving the customer experience and boosting sales.
The new platform enabled Sack to add more products and keep the website up-to-date, invigorating the online presence and attracting more customers. This refresh was complemented by a focus on novelty pieces, such as belts with heart hardware, chains, and snakes, which have been worn by celebrities, including Beyoncé during her Cowboy Carter tour.
Sack also emphasised the importance of being a team player and learning every role in the business. This hands-on approach allowed her to stay connected with the operational aspects and make informed decisions to drive growth. By understanding the need for change and leveraging new technologies and strategies, Sack was able to adapt Streets Ahead to the evolving market demands, contributing to its success.
Streets Ahead's production process is primarily made-to-order, with 99% of the products being created from scratch. Large orders are confirmed before production and fulfilment, ensuring a personalised and high-quality product for each customer. The brand does not keep pre-made items in stock for quick shipping, a testament to its commitment to quality and customer satisfaction.
The brand, which started as a wholesale business, is now exploring its potential in the direct-to-consumer (DTC) space. Streets Ahead is projected to hit $3.2 million to $3.5 million in total revenue in 2025, with $2.7 million to $3 million from wholesale and $500,000 to $600,000 from DTC. To continue growing its DTC sales, the brand has invested in professional content creation and advertising.
Moreover, Streets Ahead underwent a logo overhaul, which generated interest from major influencers like Rocky Barnes, who has over three million followers on Instagram and 200,000 followers on TikTok. The brand also accepts returns, but has implemented a tag system to prevent misuse.
Looking to the future, Sack is considering expanding the brand's offerings beyond belts, including handbags, shoes, leather boots, and sandals with hardware. As Streets Ahead continues to evolve, it's clear that Sack's strategic approach and adaptability will continue to drive its success.
[1] These strategies were implemented between 2020 and 2022.
- Ruth Sack, the head of marketing and design at Streets Ahead, has been instrumental in driving growth for the brand known for its novelty leather accessories, particularly through her strategic approach to digital transformation.
- By migrating the company's website from an outdated platform to Shopify, Sack improved customer experience, boosted sales, and driven significant growth in Streets Ahead's direct-to-consumer (DTC) revenue.
- Sack's strategic focus on adding more products and maintaining an up-to-date online presence has invigorated Streets Ahead's online presence, attracting more customers and contributing to the brand's success.
- Sack's hands-on approach to understanding every role in the business has allowed her to stay connected with operational aspects and make informed decisions for growth.
- The brand's commitment to quality is reflected in its made-to-order production process, which creates 99% of its products from scratch.
- Streets Ahead is projecting to hit $3.2 million to $3.5 million in total revenue in 2025, with a significant portion coming from its new efforts in the direct-to-consumer (DTC) space.
- To continue growing its DTC sales, Streets Ahead has invested in professional content creation and advertising.
- The brand's evolution under Sack's leadership has generated interest from major influencers like Rocky Barnes and is considering expanding its offerings beyond belts to include handbags, shoes, and leather boots.
