Russia’s fast-food boom: Who’s eating out and how much they spend

From Moscow to Kazan, Russians are eating out more—and paying extra. See how Gen Z and tech are reshaping the country’s fast-food culture.

, and Administrator

2026 January 3 . 4:04 PM

1 min read

In the image we can see there are people who are standing and beside there is a cafe on which it's... — In the image we can see there are people who are standing and beside there is a cafe on which it's written "Ruskin's Cafe".

Russia’s fast-food boom: Who’s eating out and how much they spend

Fast-food habits in Russia have shifted significantly in recent years. More people now visit these outlets, with a notable rise in digital payments. The latest data also shows who eats out most often—and how much they spend.

In 2024, 62% of Russians visited fast-food restaurants at least occasionally, up from just 30% in 2010. However, 35% still limit their visits to once a month or less. Younger diners, particularly Generation Z and millennials, lead the trend, with around 30–32% eating fast food daily.

The average fast-food bill climbed by 23.6% this year, reaching 466 rubles. Moscow recorded the highest spend at 521 rubles, followed by Kazan (436 rubles) and St. Petersburg (371 rubles). Meanwhile, restaurant bills also rose, with the national average hitting 1,896 rubles—a 11.4% increase from 2023. St. Petersburg topped the list at 2,173 rubles, while Moscow averaged 2,053 rubles. Payment methods have changed too. The Faster Payments System (FPS) saw a jump in fast-food transactions, growing from 22% to 28% in 2024. For restaurants, FPS use rose from 1% to 3%. Urban residents and wealthier customers remain the most frequent fast-food visitors.

The data highlights a clear shift in dining behaviour, with younger, city-based consumers driving growth. Higher spending and increased digital payments reflect broader economic and technological trends. Fast food continues to gain popularity, though many still treat it as an occasional option.