Russians Prefer Organic Products, Health Concerns Drive 78% of Purchases
A recent survey reveals the growing preference for organic products among Russians, with 78% of respondents purchasing them. The majority, 56%, shop for these products in chain supermarkets and hypermarkets, while 41% favour local neighborhood stores. Health concerns are the primary driver, with 54% citing this as their main reason.
The survey, conducted by an unidentified organisation, found that 26% choose organic products specifically to better care for their families. A significant 85% understand or have a general understanding of the 'organic' label. Taste is not the primary motivator, with only 15% preferring the taste of organic foods.
Nutritional benefits and safe composition are key factors for 52% of buyers. However, only 24% believe organic foods have higher nutrient content. Knowledge of recommended daily intakes is low, with only 45% aware of sugar limits and 43% knowing salt limits as per Ministry of Health guidelines. Less than 30% know the proper intake of vegetables, dairy products, and plant-based oils.
The survey indicates a strong demand for organic products in Russia, driven primarily by health concerns. While understanding of organic labels and nutrient content is high, knowledge of recommended daily intakes remains low. The majority shop for these products in mainstream supermarkets and local stores, suggesting a wide acceptance of organic products in the market.
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