Roberto Torretta Expands Online, Targets Europe with New Footwear Line
Roberto Torretta is shifting its business focus towards internet sales and international expansion. The Spanish fashion brand, known for its glasses, jewelry, and carpets, has ventured into shoes and plans to sell its products online across Europe.
Currently, Roberto Torretta operates a standalone store in Madrid and sells through El Corte Ingles and multimarca stores nationwide. The brand's foray into shoes is part of its diversification strategy. Its garments are already available on the Pasion For Fashion portal.
Next summer, Roberto Torretta aims to resume selling abroad through multimarca stores, starting with the UK and Switzerland. The brand's online sales will also expand, with the shoes line sold across various platforms in Europe. This strategy aims to rotate products across different markets, with sales taking place in key European cities like London and Zurich during future summer months.
Roberto Torretta is also planning to launch a second, more affordable shoes line targeted at a younger audience. Sales of this new line are set to begin before Christmas. Despite these changes, the brand's participation in the Cibeles Catwalk remains unaffected, with a new collection presentation scheduled for February.
Roberto Torretta is expanding its online presence and international reach, with plans to sell shoes through multiple platforms across Europe. The brand is also introducing a more affordable shoes line for a younger audience. These strategic moves do not impact the brand's involvement in major fashion events like the Cibeles Catwalk.
