Retailestablishment Sporting a Green Thumb: Exploration of the Initial Crown Dealership with Integrated Gardens
The 16th-generation Crown, launched in July 2022, made its physical debut in October 2023 with the introduction of the Crown Sport. The new model, showcased in the meticulously designed Crown dealerships, combines elegant design, a sporty spirit, and advanced innovation, creating a sedan tailored for city cruising and weekend getaways.
The Crown Sport stands out with its premium comfort and cutting-edge technology. Key features include an 11-speaker JBL Premium Audio System, a sophisticated digital ecosystem, and a North American-developed 12.3-inch touchscreen multimedia system that offers an advanced infotainment interface.
In terms of safety, the Crown Sport is equipped with the latest Toyota Safety Sense 3.0, featuring Pre-Collision System, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, and Proactive Driving Assist. Additionally, the vehicle comes with Blind Spot Monitor, Rear Cross-Traffic Alert, Safe Exit Alert, Front and Rear Parking Assist with Automatic Braking, and Panoramic View Monitor, all aimed at enhancing situational awareness and improving safety.
The Crown Sport also incorporates hybrid powertrain technology, balancing performance with efficiency while maintaining a high level of comfort. This blend of luxury, sportiness, and state-of-the-art technology makes the Crown Sport a reimagined flagship for the future, emphasising both driver experience and safety.
Akio Toyoda, then-President of Toyota, commented on the launch, stating that model changes should have meaning. The 16th-generation Crown was developed with the aim of catering to a diverse era, under the motto "Your Flagship."
The world's first Crown dealerships opened in Kanagawa and Fukuoka in October 2023. These dealerships, designed to evoke the passion of the team and embody innovation and challenge, welcomed visitors with interiors resembling a Japanese garden. The other body types of the 16th-generation Crown, besides the Sport, are the Crossover, Sedan, and Estate. Orders for the Crown Sport began to be accepted following the release of the Crossover in September.
- The elegant design and advanced technology found in the Crown Sport transcends beyond the automotive industry, influencing the overall lifestyle of its owners.
- With its hybrid powertrain, the Crown Sport is not only a statement in the transportation sector but also a testament to the finance industry's commitment to sustainability.
- As the Crown Sport is rolled out in new dealerships, it will redefine the luxury automotive experience, setting a new standard for industry competition.
