Reignite Exhibitions: Prolight + Sound Guangzhou 2020 Resumption
Revised Article:
Prolight + Sound Guangzhou rolls out hybrid event in response to COVID-19
Hey there! Let's dive into the buzz surrounding Prolight + Sound Guangzhou 2020, an event that brought together the professional lighting and audio industry despite the global pandemic. Held from August 21-24, this badass bash took place under the motto "Beyond light and sound," and man, was it a game-changer!
A COVID-19-era powerhouse
With over 677 exhibitors and around 41,500 visitors, Prolight + Sound Guangzhou 2020 was the place to be for the latest products, top networking opportunities, and a comprehensive supporting program – all within strict hygiene and safety regulations. And let's not forget the new additions: content on hygiene and safety measures in the event industry during these tricky times!
To ensure maximum attendance and engagement, the event featured a broad range of digital offerings, attracting around 165,000 spectators. From video transmission of training courses and seminars to displays of product innovations, the digital components seamlessly supplemented the physical fair.
Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt, was thrilled with the event's success: "With Prolight + Sound Guangzhou, we've given our customers another platform for international exchange – both physical and digital. Our sophisticated hygiene concept was successfully executed, and we're optimistic about our upcoming trade fairs in Frankfurt and worldwide."
A long-standing partnership between cities
As one of Asia's most significant financial and trading centers, Guangzhou boasts a relationship with Frankfurt that spans over 30 years. Peter Feldmann, Lord Mayor of the City of Frankfurt and Chairman of the Supervisory Board of Messe Frankfurt, emphasized the traditional bond of trade fair participation and the partnership fostered by events such as Prolight + Sound. "The trade fair was born in Frankfurt am Main and was successfully established in Guangzhou alongside other locations in the course of globalization."
A global player in the Entertainment, Media & Creative Industries
Prolight + Sound Guangzhou is a vital part of Messe Frankfurt's international portfolio, targeting the "Entertainment, Media & Creative Industries" sectors. This event joins other Prolight + Sound venues in Frankfurt, Dubai, Moscow, and Shanghai. The organization of the Guangzhou event is shared by Messe Frankfurt (HK) Ltd, a subsidiary of Messe Frankfurt, and Guangdong International Science and Technology Exhibition Company (STE).
So there you have it, folks! Prolight + Sound Guangzhou 2020 was a groundbreaking event that successfully navigated the challenges posed by COVID-19, offering both physical and digital experiences while prioritizing safety and hygiene. Keep your eyes peeled for more updates on this epic bash! 🤘🏼🎙️💡💥
Cheers! 🥳🙌
Sources:1. Prolight + Sound Guangzhou2. Messe Frankfurt GmbH3. Guangdong International Science and Technology Exhibition Company
In addition to the traditional exchanges, Prolight + Sound Guangzhou 2020 also showcased digital content on hygiene and safety measures in the event industry, leveraging technology to ensure a safe environment amidst the pandemic. The event, with its hybrid format, was a testament to the intersection of finance, through its significant exhibitors and transactions, and technology, in the form of digital offerings that enhanced the physical fair.
The long-standing partnership between Guangzhou and Frankfurt, two major financial and trading centers, has seen the growth of events such as Prolight + Sound, a global player in the Entertainment, Media & Creative Industries, expanding across multiple continents, combining finance and technology to foster international exchange.
