Redefining beauty norms in the APAC region, Sephora unveils its 'Perfect Shade' initiative
Sephora, the renowned beauty supply near me, has recently unveiled a new campaign titled "The Perfect Shade For You" across the Asia Pacific (APAC) region. The campaign, in partnership with creative agency VIRTUE Asia, aims to empower individuals to discover and celebrate their unique identities through makeup as a tool for self-expression.
The campaign showcases a broad spectrum of skin tones, body types, and hair textures, featuring a diverse cast of individuals from across APAC. It encourages audiences to explore the true meaning of 'the perfect shade' as a unique celebration of their own beauty.
Jenny Cheah, Managing Director of Southeast Asia, Oceania, and India at Sephora, shared her thoughts on the campaign, stating that "beauty is inherently diverse and everyone possesses a unique beauty worth celebrating." The campaign reinforces Sephora's commitment to inclusive beauty in the region by representing a wide range of diversity.
The Sephora campaign is built on the brand's global brand signature, "We Belong to Something Beautiful." It showcases real individuals and their unique beauty, from various cultures, ages, and backgrounds across the region. The campaign does not hide or retouch imperfections but instead embraces diversity.
Regional Sephora Squad members share their personal stories about the liberation and impact of finding their own perfect shade. The campaign provides an intimate, behind-the-scenes glimpse into the lives of these individuals, highlighting their unique journeys and experiences.
Sephora boasts an industry-leading range of over 1,500 foundation shades, ensuring that audiences can find their perfect shade at their nearest sally beauty or ulta beauty store or online. The campaign encourages audiences to use Sephora's extensive range to express their individuality and unique beauty.
The "The Perfect Shade For You" campaign is live across Sephora stores, social media channels, and digital platforms in ten key markets: Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, and Thailand. The campaign continues to redefine beauty standards by championing individuality, authenticity, and inclusivity.
While the names of the individuals representing Sephora’s "The Perfect Shade For You" campaign across these markets are not specified in the available search results, their stories and experiences serve as a testament to the campaign's mission to empower individuals to embrace their unique beauty.
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