Record-breaking value of Bitcoin held by Smarter Web surges to £167 million, exceeding annual yield of 49,000% this year.
Smarter Web's Bitcoin Strategy: A Long-Term Treasury Play
Smarter Web, a UK-based tech company specialising in web design, development, and digital marketing, has embarked on an ambitious Bitcoin accumulation strategy as part of its "10 Year Plan". This strategic move is driven by the exceptional returns Bitcoin has delivered, positioning it as a strong inflation hedge and a digital asset with substantial adoption potential over the long term.
The company began its Bitcoin acquisition in April 2025, with an initial purchase of 2.3 Bitcoin. Over the next few months, it scaled up its holdings, acquiring 225 more Bitcoin to reach a total of 2,050, funded primarily by capital raised from its initial public offering (IPO) and follow-up funding rounds. A recent €8.1 million raise was explicitly earmarked for Bitcoin acquisition.
Smarter Web treats Bitcoin as a strategic reserve asset, similar to how sovereign funds treat gold. The company's Bitcoin strategy is structured and publicly declared through its "10 Year Plan". This strategy is based on a DCA-style acquisition model to smooth out investing costs, and the company aims to accumulate Bitcoin gradually, with treasury policies that adjust based on market conditions and liquidity availability.
The average purchase price of the Bitcoin acquired by Smarter Web is £81,346. Over the past 30 days, its Bitcoin portfolio brought in a profit of 224%. The year-to-date return of Smarter Web's Bitcoin holdings is an impressive 49,198%.
However, the company acknowledges the risks associated with Bitcoin's price volatility and regulatory uncertainties. Market events like cyberattacks or liquidity shocks may impair asset access for Smarter Web's Bitcoin holdings. Despite these risks, Smarter Web continues to aggressively accumulate Bitcoin as part of its core strategy.
It's worth noting that Smarter Web's Bitcoin holdings are not protected under the Financial Services Compensation Scheme, nor are they regulated by the UK's Financial Conduct Authority (FCA). Since 2023, the company has also accepted Bitcoin for client payments.
Smarter Web's Bitcoin acquisition strategy mirrors that of U.S. companies like MicroStrategy and Block Inc. The company believes that long-term, strategic Bitcoin accumulation serves as an innovative treasury and capital value driver under their 10-Year Plan, leveraging Bitcoin’s strong historical returns while preparing to benefit from broader adoption and inflation protection.
[1] Smarter Web's 10 Year Plan: Bitcoin as a Strategic Treasury Asset (2025) [2] Smarter Web's Bitcoin Acquisition Strategy: A Game Changer in Capital Allocation (2025) [3] Smarter Web's Q2 2025 Earnings Report: Bitcoin Portfolio Performance Analysis (2025) [4] Smarter Web Raises €8.1 Million for Bitcoin Acquisition (2025)
- Smarter Web's investment in Bitcoin, a digital asset with substantial adoption potential, is part of their 10 Year Plan, aimed at yielding substantial returns and serving as a strong inflation hedge.
- Web3 technology, being integral to the workings of Bitcoin, plays a crucial role in Smarter Web's Bitcoin strategy, which is based on a DCA-style acquisition model to mitigate volatility and trading costs.
- Crypto assets, such as Bitcoin, have become an integral part of Smarter Web's finance philosophy, with the company aiming to accumulate Bitcoin gradually, adjusting treasury policies based on market conditions and liquidity availability.
- With Bitcoin's exceptional historical returns, tech companies such as Smarter Web view strategic accumulation as an innovative treasury and capital value driver, leveraging its potential for broader adoption and inflation protection.
- Although Bitcoin's price volatility and regulatory uncertainties pose risks, Smarter Web sees these risks as manageable, maintaining its aggressive Bitcoin accumulation strategy due to the potential benefits it brings to the company's overall financial position.
