Green Giant on the Rise: One United Properties Named a Superbrand in Real Estate
Real Estate Developer One United Properties Recognized as Superbrand in Business Category
In a nod to its dedication to quality, sustainability, and exceptional design, One United Properties has been crowned a Superbrand in the Real Estate/Properties Development & Management category. The accolade comes after a thorough evaluation led by Ipsos, the official research partner of Superbrands in Romania.
From an army of commercial and business brands, One United Properties has emerged as a beacon of reputation, trust, and impeccable branding culture. The Superbrands 2024 emblem now proudly adorns the brand identity of One United Properties, a testament to its status in a select group of excellence. The annual Superbrands gala in May will celebrate this accomplishment, placing the company among an international pantheon of prestigious brands.
Originated by Victor Căpitanu and Andrei Diaconescu, One United Properties is a homegrown Romanian company with high aspirations. Beyond being a real estate developer, the company aspires to become a true creator of sustainable communities. With a portfolio that includes multifunctional buildings, modern living spaces, state-of-the-art commercial and leisure facilities, and technologized offices, One United Properties has reimagined urban living in Romania's capital city.
"Receiving the Superbrand status in the 2024-2025 program represents a valuable acknowledgment of our relentless pursuit of quality, cutting-edge design, prime location, and sustainability in real estate. It's a recognition of our endeavor to craft contemporary developments that elevate the city. This distinction validates our commitment to redefine standards in the Romanian real estate sector and bolsters our clients' trust in the ONE brand," commented Victor Căpitanu, co-founder and co-CEO.
Andrei Diaconescu, One United Properties' other brains behind the brand, added, "Today, the brand is a cornerstone of the real estate industry. As the market grows and matures, it becomes synonymous with a guarantee of quality, the earnestness of a developer, and faith in the products the company offers. One United Properties is acclaimed as a leader in the development of sustainable properties, and this distinction motivates us to carry on our mission to build sustainable communities that offer enduring value to all partners, including our beloved city."
Over the years, One United Properties has expanded its portfolio to encompass residential, office, retail, and hospitality developments, fostering modern, integrated communities. The 2021 IPO served as a catalyst for growth, affording the company the capital required to undertake landmark developments. Since then, three capital increases amounting to over EUR 173 million have been implemented, all funneled back into the company's growth and city development. This monumental investment marks a unique example of an investment strategy geared towards expansion, not divestiture.
Bucharest's ongoing metamorphosis into a global investment magnet depends on modern, sustainable real estate developments. One United Properties' substantial projects make significant contributions to the local economy, accounting for 0.42% of Romania's GDP and 1.5% of Bucharest's GDP. In 2024 alone, the company provided work for 17,000 individuals across 13 active construction sites. As of now, One United Properties has more than 665,000 sqm under construction – a figure surpassing the total area delivered since the company's inception.
The company anticipates 2025 to be its most significant year in terms of residential deliveries, with the completion of One Gallery (the restoration of the first Ford factory in Romania) scheduled for 2025 and a steady march towards full occupancy of its office portfolio, which stood at 96% occupied by the end of 2024.
One United Properties' forthcoming megaprojects in 2025 and beyond include a spectrum of residential, office, and mixed-use developments, marking their most ambitious development scale thus far:
- Thousands of residential units are under construction, with a burgeoning landbank to support over 9,000 additional homes in the near future. The company aims to deliver approximately 2,300 residential units in 2025, reflecting strong demand and sales momentum with 77% of units already sold[1].
- One Lake District, the company's best-selling development for the seventh consecutive quarter in early 2025, continues to draw strong interest from potential buyers, as evidenced during open house events in May 2025[1][2].
- The former Rocar Bus Factory Site will host a sprawling residential complex boasting approximately 3,000 housing units. The first phase is slated for completion in 2028, establishing a significant long-term project in the company's pipeline[3].
- Construction on One Technology District, a major office project, began in Summer 2024. The development will comprise 20,595 sqm of leasable office space, 3,000 sqm of laboratories, and 280 parking spaces. It will be home to the largest R&D center of Infineon Technologies in Southeast Europe, with an expected completion date in 2026. The project is backed by a 15-year pre-lease contract valued at €57 million (excluding VAT)[4].
As One United Properties continues its journey towards accelerated growth in 2025, it targets the largest volume of deliveries in its history, along with significant increases in turnover and profit, powered by its ambitious residential and office developments[1][5].
*This is a Press release.
"With a strong focus on generating profits and expanding its business portfolio, One United Properties intends to invest in various sectors, including real-estate, commercial, and office spaces, as it embarks on its most ambitious development scale yet in 2025."
"As a Superbrand in real-estate and a leader in sustainable property development, One United Properties aims to continuously improve urban living, offering not just residences, but contemporary developments that contribute positively to the economy and the city."
