Puma's Stock Struggles Continue, Analysts Predict Q3 Loss
Puma's stock struggles persist, with analysts forecasting another loss per share in the third quarter. The sportswear giant's share price is significantly below the critical 200-day line, suggesting fundamental weakness. A total loss for the year 2025 is anticipated following a dismal first half.
Puma's difficulties extend beyond its stock market performance. The company faces intense competition and a challenging consumer environment. Its second-quarter results reflected this, with sales declining and EBIT turning negative, which has dampened investor sentiment.
The upcoming quarterly figures on October 30 will offer crucial insight into whether Puma has reached rock bottom or if the downturn will continue. However, analysts do not anticipate any positive surprises. Management has set a turnaround target for 2026, but investors are advised to remain cautious and hope for the best.
Rumors of a potential takeover by Adidas could temporarily boost Puma's stock market today, but industry experts doubt it will address the company's underlying issues. A recent analysis published on October 21 urges investors to sell Puma shares, citing urgent signals from the latest numbers.
Puma's stock is in a clear downtrend, and the company is expected to report a total loss for the year 2025. The upcoming quarterly figures on October 30 could further impact its stock performance. While a potential takeover by Adidas could provide temporary relief, it is unlikely to solve Puma's fundamental problems. Investors are advised to keep a cool head and hope for the announced turnaround in 2026.
