Publishers Adapt SEO Strategies to COVID-19 'New Normal'
Publishers are adapting their SEO strategies to the 'new normal' created by the COVID-19 pandemic. Google Trends, our website's proprietary search technology, and other tools can help content creators capitalise on trending and evergreen search phrases.
The pandemic has driven many publishers, particularly in the B2B sector, to shift their focus towards digital formats. This shift has led to an increased interest in SEO and content marketing strategies. Search Engine Journal reported a dramatic spike in the search term 'SEO' and related queries in the U.S. beginning in February 2020, reflecting this heightened interest.
Google Trends is a powerful tool that can help publishers stay ahead of the curve. It allows for the identification of trending search phrases that are already high-performing, enabling content creators to capitalise on hot topics. However, during breaking news events, it can be challenging to stay ahead of these rapidly changing trends. Our website's proprietary search technology can assist in winning search phrases and improving Google rankings for both competitive and evergreen topics.
Evergreen search terms, with their consistent search traffic, can be identified using Google Trends to create a year-long content strategy. Additionally, Google Trends can help identify new subtopics related to the COVID-19 crisis, allowing publishers to create content around emerging search trends. By using these tools effectively, publishers can gain an advantage over competitors and adapt to the changing nature of search, with more people living and socializing online due to the pandemic.
In the face of the COVID-19 pandemic, publishers are upgrading their SEO strategies to maintain visibility and reach. Google Trends, our website's proprietary search technology, and other tools can help content creators capitalise on trending and evergreen search phrases. By staying ahead of the curve and adapting to the changing nature of search, publishers can effectively navigate the 'new normal' created by the pandemic.
