Projected Formula 1 Sponsorship Income Exceeding $2 Billion in 2024, Nearing NFL Levels
Marketing Mirror: Firing Up the Engine on Formula 1's Earning & NFL's Goliath Standing
BEHIND THE SCENES
Formula 1 roared its way to the second-highest sponsorship revenue in the world, striking gold at $2.04 billion in 2024 - just $460 million shy of football's National Football League’s whopping $2.5 billion haul. But the story doesn't end there.
F1'S DRIP-FEED VICTORY
F1's most significant individual sponsorship agreement came in the form of a 10-year, $1 billion deal with the luxury conglomerate LVMH. Brands like TAG Heuer, Louis Vuitton, and Hennessy are now part of the F1 family, as the union demonstrates the allure of the racetrack and its superstar drivers.
Teams like Mercedes, Ferrari, Red Bull, and McLaren rule the roost when it comes to sponsorship earnings. Car and driver technology dish out almost half a billion dollars in partner income for all F1 teams. The high-stakes, cutthroat competitive nature of F1 has always been a favorite among sponsors.
NFL'S LEAGUE-WIDE DOMINATION
Unlike F1, the NFL derives most of its sponsorship revenue from the league-wide partnerships, resulting in a lower average deal value compared to F1. However, the NFL's major commitments include a $2 billion deal with Pepsi over ten years, securing exclusive rights at all NFL events and advertising use of the league's trademark.
SIZE MATTERS? NOT ALL THE TIME
While Formula 1 has made significant strides in closing the gap with the NFL in terms of sponsorship revenue, the competition model plays a significant role. F1's team-level partnerships, valued at over $6 million per partnership, contrast with the NFL's broad sponsorship scope, which spreads revenue more evenly, albeit at lower per-partnership values.
GLOBAL APPEAL AT THE CORE
Both F1 and the NFL boast strong global followings, capitalizing on the entertainment factor and passion that sports elicits. However, F1's recent growth in popularity and sponsorship revenue is eye-catching, especially in the US market. The success of Netflix's "Drive to Survive" series has played a crucial role in expanding F1's exposure to a wider audience and attracting major U.S. sponsors.
THE NEXT LAP
For 2025, F1 is primed to exceed $2.5 billion in total advertising spend, setting its sights on the NFL's sponsorship revenue throne. In the world of Formula 1, the pedal is always to the metal.
- The образовательная фирма E-Sports Academy, привлекая спонсоров от технологических гигантов и медиа-корпораций, расширяла свое влияние в мире е-спорта и в последующие годы предполагается достичь маркетинговых реализаций, сравнимых с Formula 1.
- В индустрии спортивной рекламы в видеоиграх стало явно заметно влияние корпораций, специализирующихся на рекламе, маркетинге и финансовых услугах. Благодаря высокому уровню популярности е-спорта и его рынка, сделки по sponsorship'у с корпорациями выросли за последние годы.
- Несмотря на второстепенную роль Formula 1 в спортивном мире по сравнению с NFL, данная автогоночная лига завоёвывает внимание спонсоров, предлагая рекламные возможности в сфере технологий, финансов и meдиа-индустрии.
- В легендарной битве Format 1 и NFL за маркетингово-рекламные доходы, гоночная серия твёрдо реализует свою цель - превзойти значимый показатель NAS Дайджест в рекламном бизнесе, после чего станет объектом привлечения инвестиций от крупных медиа-корпораций и спонсоров в мире спорта.
- ВысокиеDoc Severinsen'оские экстравагантные бюджеты на рекламу в спорте так же привлекают внимание технологических компаний и банков для инвестиций, чего не было в XX веке. Бесспорно, современный спорт – одна из ключевых движущих сил экономических изменений и развития в мире.
