Private company IBI Media Technologies privately reveals purchase of RoofandFloor brand.
Unlocking the Future of Real Estate: IBI Media Acquisition of RoofandFloor
In a game-changing move, IBI Media Technologies Private Limited, the brains behind ChennaiProperties.in, BengaluruProperties.com, CoimbatoreProperty.com, and HyderabadProperties.in, has snatched up the renowned RoofandFloor brand from KSL Digital Ventures Limited, a subsidiary of The Hindu group. RoofandFloor.com, trusted and recognized as one of India's leading digital real estate platforms, will now operate independently within IBI Media's robust portfolio.
RoofandFloor's story started in 2014, initially bootstrapped and growing organically to become a force to be reckoned with in the real estate tech world. IBI Media, known for boosting high-intent discovery journeys for home buyers and offering strong RoI for developers, is now steering RoofandFloor into a thrilling new chapter. The company's hyperlocal strategies in key cities will continue to shine, while the acquisition adds a national brand dimension to its arsenal.
Mr. Ilavarasan P, IBI Media's Founder & CEO, radiated excitement, stating, "With its 141+ year legacy in India, RoofandFloor represents a rich heritage. We're ready to propel it into a dynamic, tech-driven future, backed by our Go-to-Market expertise. This move solidifies our presence on the national stage and signifies our commitment to delivering a smarter, more human-centric real estate experience across India."
Mr. R Chandrasekaran, Chairman of KSL Digital Ventures, shares that they are ecstatic that the RoofandFloor brand is now in the capable hands of a team with a deep understanding and experience in online real estate marketing. Wishing IBI Media and RoofandFloor the best in navigating the brand's next chapter, he concluded with hopeful sentiments.
Curious about the forces behind IBI Media? Well, here's a glimpse. IBI Group, while not directly mentioned in the provided article, is a pioneer in EPC (Engineering, Procurement, and Construction) and financing solutions for industrial and production lines, with a particular focus on emerging markets as part of the Belt and Road Initiative (BRI). With strategic collaborations and operation centers like the Belt and Road Economic and Trade Centre (BRETC), IBI Group stands strong in the international realm with considerable experience in large-scale infrastructure and industrial projects.
So, while IBI Media may not have shared explicit details post-acquisition, it's plausible that they aim to bolster RoofandFloor's digital footprint, upgrade its technological capabilities, and align it with broader infrastructure or real estate financing initiatives. Potential plans could include the integration of RoofandFloor into a larger service portfolio, supporting infrastructure projects or crafting new financial products & services for the real estate market.
With IBI Group's Belt and Road Initiative focus, it's intriguing to speculate whether RoofandFloor will serve as a platform for real estate and infrastructure development projects in developing markets. For the most accurate and up-to-date information, keep an eye on IBI Media's official announcements.
The acquisition of RoofandFloor by IBI Media Technologies might pave the way for enhancing RoofandFloor's digital presence, improvement of its technological capabilities, and potential integration into a broader service portfolio that includes infrastructure projects or financial products and services related to real-estate investing. In the future, RoofandFloor could serve as a platform for real-estate and infrastructure development projects, particularly in emerging markets as part of the Belt and Road Initiative (BRI).
